Digital Marketing Associate- SEO

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

The SEO Associate will support the SEO Manager in executing strategic SEO initiatives aimed at driving organic growth and improving visibility for RSM on traditional search engines and AI search platforms. The role involves conducting keyword research, optimizing web content, and tracking performance metrics primarily for the On-Page SEO and SEO Intelligence functions. The ideal candidate is a detail-oriented professional with global experience, a passion for SEO and a desire to grow their skills in a dynamic team environment.

Essential Duties:

Content Optimization: (40%)

• Provide page element reviews (SEO meta tags/H1s) for all content published on RSM domains to ensure a professional, consistent and brand-supportive presentation of RSM results across search platforms
• Complete content maintenance reviews to ensure content remains current/relevant to targets, meets performance benchmarks and maximizes search equity
• Complete indexing/deindexing requests to ensure new content is searchable and indexed in search platforms while legacy content is removed from search platforms and search engine results page (SERP)
• Generate page level optimization (PLO) reports for high-priority web pages to ensure RSM’s most important content is highly visible across search platforms by optimizing page elements, including URL, SEO meta tags, header tags, content structure/optimization, web performance, and linking
• Work closely with the web team to ensure content is optimized for search platform performance and accessibility

Keyword Strategy & Research: (25%)

• Conduct in-depth keyword research to identify priority keywords with high organic search demand and relevance to targets and naturally integrate these priority keywords and semantically related, secondary keywords into content
• Assist in developing content plans that align with business goals and audience needs
• Collaborate with content creators to ensure priority keywords are effectively integrated into web content
• Assist in implementing a standardized SEO process from keyword selection through content optimization to execution

SEO Intelligence: (15%)

• Analyze and report on SEO performance metrics in monthly SEO scorecards providing actionable insights to improve content, organic search channel performance and marketing campaigns/strategies and marketing strategies
• Review monthly Demand Generation reports to ensure data accuracy while providing insights/recommendations
• KPIs: share of voice, organic search traffic growth, rank percentage and content engagement metrics

Analysis & Trends: (10%)

• Continuously monitor and research the latest SEO industry trends, best practices and algorithm updates
• Keep a pulse on advancements in AI and machine learning as they relate to SEO, search platform experience and content optimization for AI search platforms, chatbots, LLMs and GPTs
• Conduct competitor analysis to identify gaps and opportunities
• Use tools such as Adobe Analytics, Google Analytics, Google Search Console, Bing Webmaster Tools, Semrush, Ahrefs and enterprise SEO platforms to track key metrics, analyze data, and provide insight/recommendations
• Other duties as assigned (10%)

MINIMUM QUALIFATIONS

EDUCATION/CERTIFICATIONS

• Bachelor’s degree in marketing, communications, or related field (required)

TECHNICAL/SOFT SKILLS

• Proficiency in SEO tools such as Semrush, Moz, Ahrefs, BrightEdge, Screaming Frog and other enterprise SEO tools (required)
• Strong analytical skills and attention to detail (required)
• Strong project management skills (required)
• Proficiency in Microsoft Office Suite (required)
• Excellent verbal and written communication skills (required)
• In-depth knowledge of search engine algorithms and ranking methods (required)
• Ability to measure and monitor SEO performance effectively (required)
• Understanding of both SEO and SEM strategies and their integration (preferred)
• Familiarity with common website architectures and backend requirements for SEO (preferred)
• Balance of technical expertise and business acumen (required)
• Working experience using AI tools, such as Microsoft CoPilot (required)

EXPERIENCE

• 1-2 years of global experience in SEO on a B2B marketing team or agency (required)
• Familiarity with Adobe Analytics and/or Google Analytics and Google Search Console (preferred)
• Familiarity with buyer journey in B2B environment (preferred)
• Experience in a B2B marketing environment (preferred)

LEADERSHIP SKILLS

• Able to manage multiple projects with varying deadlines in a demanding environment simultaneously (required)
• Ability to collaborate across global teams and functions (required)
• Able to clearly communicate ideas and findings to both technical and non-technical audiences (required)
• High sense of personal ownership in a matrix organization setting (preferred)

At RSM, we offer a competitive benefits and compensation package for all our people.  We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients.  Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits   https://rsmus.com/careers/el-salvador.html. 

RSM does not tolerate discrimination and/or harassment based on race; colour; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the Salvadoran Military/Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable provincial employment legislation.  

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please send us an email at careers@rsmus.com.