Digital Growth Manager, SEM

Overview:

At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We’re reinventing Growth here. As a SEM Growth Manager for our Digital team, you'll be joining a highly selective team with educational backgrounds from Stanford, Princeton, MIT, and more, with a wide variety of career experience across investment banking, corporate strategy, consulting and engineering, in addition to start-up and marketing experience.

The SEM Growth Manager in the Digital Marketing team will be responsible for driving customer acquisition and growth through innovative social media, digital marketing, and SEM strategies. With a focus on data-driven decision-making, the Demand Gen Manager will plan, execute, and optimize campaigns to achieve business goals.

Please note that this role is on-site at HQ in San Mateo, CA.

Key Responsibilities:

• Oversee paid Branded and Nonbranded Search campaigns to maximize quality pipeline generation and Customer LTV
• Own full-funnel pipeline generation, implement industry-leading tactics to increase traffic, clicks, landing-page conversion, and high-quality lead generation. 
• Drive innovation and experimentation in SEM marketing tactics to stay ahead of industry trends and leverage new growth opportunities.
• Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms (including social media, SEM, Display, PMax).
• Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.
• Collaborate with cross-functional teams to align digital marketing strategies with overall business goals.
• Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives.

Qualifications:

• 4-year undergraduate degree (quantitative field of study strongly preferred)
• 4+ years of work experience, with a proven track record of successful customer acquisition strategies.
• Strong quantitative background, with experience using data and metrics to inform marketing decisions.
• Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.
• Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders.
• Experience with digital marketing automation and CRM tools preferred
• Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL).
• Creative thinker with a passion for digital marketing and growth hacking.

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

US Employee Benefits

Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches and dinners provided daily