Digital Experience Manager

Job Description

You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years.  We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients.  As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

How You’ll Make an Impact:

Reporting to the Manager, Digital Experience, a Digital Experience Manager designs, executes, and continuously enhances a range of digital solutions, applications, platforms, and self-service functionality throughout our digital channels. These include website components, calculators, and experiences designed for key personas.

This role provides strategic leadership and operational support for offerings to ensure a consistent brand/user experience and optimization of marketing campaigns. The objectives are to drive sales, mitigate redemptions, and successfully promote awareness of Fidelity’s brands, products, and services.

What You Will Do:

• Partner with key internal and external stakeholders to design, create, and implement tools, digital marketing programs, and applications on fidelity.ca, mobile, and emerging platforms.
• Continuously review, support and evaluate new and existing tools, applications, and digital marketing solutions.
• Draw upon best practices in user experience (UX) to wireframe new pages, applications, platforms, tools, and enhancements to maximize positive client experiences and ensure repeat traffic.
• Contribute to long-term planning for all applications, platforms, and digital marketing solutions to ensure continuous improvement of Fidelity’s digital presence.
• Advising and assisting Marketing teams on automation, digital execution, and A.I.-related projects.
• End-to-end campaign execution including design, development, launch, and tracking.
• Defining and writing business requirements for new projects and initiatives.
• Working with internal technology partners to find innovative solutions to business problems.
• Bring a wide range of varied digital marketing expertise to all projects.
• Supporting FIC fund launch campaigns using data driven approaches.
• Conducting ongoing research into digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategy.

What We’re Looking For

• University degree, preferably with a focus on Marketing.
• 5+ years of experience in digital marketing or digital customer experience (DCX).
• General understanding of web tagging, programming and/or scripting languages - HTML, CSS, XML, Java, SQL, AJAX, etc.
• Deep expertise in digital user experience and web development
• Experience defining and executing against program requirements.
• Experience in Adobe analytics, Target and Audience manger is an asset.
• Experience of databases and data analysis, an asset.
• Knowledge of experience design, including website usability, A/B testing, content presentation and mapping, and digital best practices.
• Experience with tag management platforms, such as Ensighten, is an asset.
• Experience in financial services industry, an asset.
• Knowledge of website personalization tools is an asset.

Expertise You Bring

• Project management, planning, testing and organizational skills.
• Proven ability to manage multiple simultaneous projects and priorities across competing deadlines.
• Track record ideating and executing digital experiences that drove business results.
• Strong leadership, communication, and presentation skills.
• Effective interpersonal, negotiation, and diplomacy skills required to promote working partnerships among internal and external stakeholders.
• Solid research, analytical, critical thinking, and problem-solving abilities.

Current work authorization for Canada is required for all openings.

Total Rewards That Reflect Your Impact

We believe exceptional work deserves exceptional recognition. That’s why we offer a competitive compensation package designed to support your success today—and your financial well-being tomorrow.

For this role, your total rewards include:

• Base Salary: A competitive annual range of $95,000 to $115,000, based on your experience and qualifications.
• Performance Bonus: Eligible for a discretionary bonus that rewards your contributions and results.
• RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required.

We’re proud to offer a compensation package that aligns with provincial pay transparency requirements.

This posting represents an existing vacancy within our organization—an opportunity to step into a role where your talents will make a meaningful difference.

Some of the ways we’ll help you feel valued and supported as part of our team:

• Flexible working arrangements - 100% remote, hybrid, and in office options
• Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
• Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapy
• Parental leave top-up to 100% of your salary for a period of 25 weeks
• Up to $650 for home office equipment
• Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
• Diversity and inclusion programs, including an active network of Employee Resource Groups
• Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation 

We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at FidelityCanadaStaffing@fidelity.ca.

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

•    Canada's Top 100 Employers 
o    Greater Toronto's Top Employers 
o    Canada's Top Family-Friendly Employers 
o    Canada's Top Employers for Young People 
  
•    Great Place To Work® Certified 
o    Best Workplaces for Inclusion 
o    Best Workplaces for Mental Wellness 
o    Best Workplaces for Today's Youth 
o    Best Workplaces for Women 
o    Best Workplaces in Financial Services & Insurance 
o    Best Workplaces in Ontario 
o    Best Workplaces with Most Trusted Executive Teams 

•    LinkedIn Top Companies in Canada
  
•    Human Resource Director (HRD) - Best Place To Work 
o    HRD - 5-Star Benefit Program 
o    HRD - 5-Star Diversity & Inclusion Employer 

Designations
•    Canadian Compassionate Companies – Certified 
•    Benefits Canada's Workplace Benefits Award - Future of Work Strategy 
•    TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting 
•    Canadian HR Reporter's Most Innovative HR Team