The Digital Content Producer is responsible for creating 3-5 locally focused stories each day for woodtv.com (everything from quick-hits to breaking news and enterprise reports), producing engaging posts for our social channels, editing broadcast copy to ensure it meets digital standards, curating high-performing content from wire services, and zoning homepage layouts driven by data.
This role will contribute to building a loyal audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
Position Responsibilities:
- Publish 3-5 stories per shift (quick-hits, breaking news and reported pieces).
- Drive website traffic by utilizing best practices related to distribution strategies and audience engagement data.
- Edit reporter content and package it for web.
- Curate and aggregate a steady stream of interesting content based on analytics and visitor interests.
- Promote and distribute news content on social media.
- Contribute to long-term and special digital projects.
- Build a positive working relationship with digital director, digital executive producer and newsroom staff.
- Ability to work under pressure during breaking news and severe weather coverage.
- Responsibly and respectfully interact online and over the phone with community members.
- Other duties as assigned.
Skill/Experience Requirements:
- Bachelor’s degree in journalism or related field with focus on digital content creation.
- Engaging headline writer.
- Capable of researching, interviewing and writing original news articles.
- Knowledge of AP Stylebook, social media audiences and SEO.
- Strong multi-tasking abilities.
- Strong news judgement.
- Enjoys working with a team and has excellent interpersonal skills.
- Strong communicator.
- Proficiency in MS Office and WordPress.
- A desire to learn and grow.
Work Hours:
This is a full-time position. Schedule to be determined upon hiring but daybreak or nightside hours are likely.
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