Digital Content Manager

Position Title: Digital Content Manager

Position Type: Full-Time

FLSA Classification: Exempt

Division: Brand Strategy & Communications

Department: Digital Strategy

Reports to: Director of Digital Strategy

Date Reviewed: 11/7/2025 

About Crystal Bridges & The Momentary:

Crystal Bridges is a museum of American art located in Bentonville, Arkansas. We explore the unfolding story of America by actively collecting, exhibiting, interpreting, and preserving outstanding works that illuminate the American heritage and artistic possibilities. Founded by Alice Walton in 2005, the museum opened in 2011 and is a public, non-profit charitable organization with free admission.

The Momentary is a venue for the music, art, and food of our time, and a catalyst for creativity and economic vitality. An extension to Crystal Bridges, the Momentary is a ‘living room’ where community gathers to be inspired, connected, and joyful. The Momentary enriches lives through music, art, and food experiences that inspire creativity, build community, and create joy. You belong here, make the most of this moment.

Position Summary:

The Digital Content Manager is responsible for shaping and managing the museum’s web content ecosystem, including oversight of the Content Management System (CMS), ensuring that digital content supports institutional goals, enhances the user experience, and reflects the museum’s brand, voice, and mission. As a key member of the Digital Strategy team within Brand Strategy and Communications, this role bridges strategy, editorial planning, multimedia storytelling, and UX design—elevating the quality of all content across our platforms to ensure it is clear, structured, engaging, and accessible.

The role will collaborate across departments to plan and execute web content that supports exhibitions, programming, membership, education, and more—delivering engaging and inclusive digital experiences for Crystal Bridges’ and the Momentary’s online audiences.

Principal Responsibilities:

• Manage the development and maintenance of all content across the organization’s digital platforms, including both static and dynamic page information, editorial and multimedia storytelling, UX content, photography and animations, and time-sensitive updates.
• Serve as the primary administrator for the organization’s CMS (WordPress), managing page creation, updates, and publishing workflows in collaboration with internal stakeholders and the Product Manager.
• Lead the editorial planning and scheduling of web content updates across Crystal Bridges’ and the Momentary’s websites and digital platforms.
• Develop and maintain content strategies that align with institutional goals and digital product priorities.
• Oversee digital storytelling program to publish content created by writers, editors, and producers that is audience-centered, compelling, visually-rich and emotionally resonant.
• Define and maintain content models, taxonomies, tagging systems, and structured metadata to support scalable content design.
• Manage the development, publishing, and maintenance of all content across digital platforms through the CMS, ensuring timely updates and high-quality presentation.
• Contribute to content audits, gap analyses, and content lifecycle planning.
• Create and manage editorial workflows and approvals for digital content updates and streamline internal request processes.
• Collaborate with Product Manager to map content to user journeys to ensure content supports seamless digital experiences.
• Establishes and maintains content governance standards to ensure consistency, quality, and brand alignment across digital content.
• Apply and advocate for clear language, inclusive writing practices, and accessibility best practices across web content.
• Strategize and implement digital initiatives in partnership with the Director of Digital Strategy—supporting institutional campaigns, exhibition launches, educational programs, and more.
• Monitor site analytics and track SEO performance; continuously assess performance for improvement.
• Stay ahead of trends in digital content— actively seeking out innovation in digital storytelling and experimenting with trends.

Qualifications and Skills:

• 5+ years of experience in digital content strategy, content design, UX writing, or related fields.
• Strong understanding of content modeling, taxonomy, structured content, and metadata.
• Experience planning and managing content within a CMS (e.g., WordPress, Drupal, Sitecore).
• Familiarity with user journeys, design thinking, and human-centered design principles.
• Excellent writing and editing skills, with a keen eye for structure, clarity and engagement and a proven track record of writing and producing excellent stories.
• Demonstrated ability to work collaboratively across disciplines and departments.
• Experience working in or with cultural institutions, museums, or nonprofits.

Technical Skills

• Expert knowledge of WordPress or similarly advanced CMS; experience with template-based design and customization.
• Media production skills including capturing and editing audio and video.
• Familiarity with WCAG web accessibility standards and best practices in SEO and analytics.
• Knowledge of project management tools (e.g., SmartSheets, Trello, Asana).
• Mobile-first, user-first mindset essential.

Soft Skills & Mindset

• Excellent communication and documentation skills.
• Ability to collaborate across disciplines with both technical and non-technical teams.
• Passion for the arts, cultural storytelling, and building meaningful public engagement through digital platforms.
• Commitment to equity, inclusion, and expanding access through digital innovation.

Physical Demands and Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands: In the work environments described below, Position requires working at desk/workstation and utilizing a computer, audio and video equipment and telephone for prolonged periods of time, good eye/hand coordination, verbal and written conversation with others, walking, standing, lifting/carrying (up to 35 lbs.). Vision abilities required by the job include both color and close vision.

Work Environment: Work will be performed in an office environment and in museum spaces as necessary. The noise level in the work environment is usually low to moderate.

All offers of employment are contingent on your successful completion (where permitted by state law) of a confidentiality agreement and background check. In addition, you will need to provide proper identification verifying your eligibility to work in the United States.

Crystal Bridges is an equal opportunity employer committed to building and maintaining a workplace that is free of discrimination and harassment of any kind. We encourage all qualified applicants to apply. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.