Viamericas is a #1 ranked and licensed money transmitter offering international money transfer, bill payment, check processing and a variety of other services at thousands of agent locations across the United States, and 287,885 locations in 95 countries. At Viamericas, our ultimate objective is to help immigrants succeed and improve their lives by providing the highest quality financial services. We are always seeking TOP TALENT – experienced individuals who embrace our core values of respect, innovation, integrity and impact.
The Digital Analytics Specialist will lead the implementation, governance, and continuous optimization of Viamericas’ digital analytics ecosystem. This role is responsible for designing and operationalizing the frameworks that enable full-funnel visibility across digital products and internal applications used by Viamericas agencies for remittance transactions.
The specialist will define and enforce best practices for Google Analytics 4 (GA4), Google Tag Manager (GTM), and BigQuery integrations, ensuring accurate event instrumentation and data quality that supports decision-making and conversion optimization. This role combines technical implementation expertise with analytical and strategic thinking to transform raw behavioral and transactional data into actionable insights that drive product performance, customer engagement, and business growth.