Job Description:
Present and inform the doctors, pharmacist, and any relevant stakeholders about the brand to adequately obtain the prescription in the territory.
- Visit Doctors, Pharmacists, and any other relevant stakeholders to inform on products according to the marketing strategy and with the number of frequencies fixed for each segment of doctor.
- Engage stakeholders not only through face to face visits, but also by maximizing the utilization of remote access to build and maintain strong relationship.
- Classification of doctors and other stakeholders of the area according to the segmentation and targeting criteria. Update HCP targeting based on the activities in the field. Track the prescription habits of the doctor, verify his/her perception to our portfolio, and outline the potential of prescription or changing their behavior.
- Leverage brand strategy and utilize marketing material and clarify on any doubts and concerns about the products. Adequately handle objections and inform on any uniqueness and advantages compared to the competition. Ensure to cohesively collaborate with other functions to share and gain customer insights.
- Gain insights from HCPs on any concerns to our portfolio, latest information on competitors and execute marketing strategy and tactics. Obtain information about possible public tenders, launch of competitors, cost containment measures, Health authority’s possible instructions to doctors.
- Propose activities in their territory (invitation to congresses, participation of doctors as lecturers, organization of clinical sessions…) that helps to promote our products always in compliance with ethics standards and ensuring the Return on Investment.
- Organize the proposals and key events according to the budget assigned in the district.
- Manage the budget assigned ensuring the return of investment.
- Inform timely and in manner about the daily activity and the next weeks planification and present on time expenses report or any other requested by the company.
Expectations:
- Embrace sales excellence and engage key stakeholders at the right timing, right place and with the right message.
- Proactively demonstrate the leadership, collaborative mindset and capability with internal colleagues and/or external partner (if any) to uplift performance in the territory and overall franchise.
- Support and collaborate with Sales Director proactively to best navigate the colleagues for success and maximize overall performance of the sales department.
- Demonstrate ‘how can we’ mindset and cultivate winning culture in the organization
Location:
Ferring Japan