Demand Generation Manager

Demand Generation Manager

Location: Austin, TX (Hybrid)

Are you a demand gen marketer who thrives at the intersection of data, strategy, and pipeline? Do you love building multi-channel campaigns that reach the right audiences — and seeing that work show up directly in revenue? Join us as Demand Generation Manager and take ownership of how Togetherwork generates pipeline across our 12 vertical software markets. If you’re energized by fast-growing SaaS environments and want your programs to directly shape revenue outcomes, we want to hear from you.

What You’ll Do

In this role, you will own demand generation strategy and execution across Togetherwork’s vertical markets, accountable for pipeline generation and revenue-driving outcomes. You will:

• Partner with Product Marketing and Sales to develop and execute comprehensive GTM strategies for specific vertical software solutions.
• Plan and manage key demand gen programs — including SEO, SEM, paid social, and email — to drive pipeline generation across the full funnel.
• Drive the execution and orchestration of prospect and customer webinars, from promotion through registration and attendance, and generate derivative assets from on-demand programming.
• Collaborate with SDR and Field Sales teams to ensure timely lead follow-up, providing necessary enablement materials and optimizing Gong/Salesforce sequences for faster conversion.
• Partner with Operations to track full-funnel performance, analyze campaign attribution, and conduct TAM analysis to ensure programs are pointed toward revenue-driving outcomes.
• Oversee the vertical marketing budget, directing digital agencies and spend to align with pipeline goals.

 

What You Bring

You’ll succeed in this role if you have:

• 5–7+ years of B2B marketing experience, with a proven track record in demand creation and field/regional marketing in a SaaS or technology environment.
• Hands-on experience with Salesforce.com, HubSpot (or Marketo), and demand generation technologies like 6sense or Drift.
• Demonstrated experience planning and executing multi-channel campaigns that achieve pipeline and revenue targets.
• Strong ability to leverage UTM-based attribution and web analytics to iterate on and optimize marketing programs.
• Exceptional interpersonal and communication skills, with the ability to distill complex technical concepts into clear, action-driven narratives.
• A collaborative mindset with a proven ability to partner cross-functionally with Sales, SDR, and Business Units to enhance the customer experience.
• A natural curiosity and comfort with analyzing data, running tests, and presenting findings to executive leadership.
• Bachelor’s degree in Marketing, Business, or a related field preferred.

 

Bonus Points For

• Experience with AI-first marketing tools and automation to increase speed-to-market and operational efficiency.
• Background in vertical SaaS or association, community, or event-driven markets.
• Experience managing digital agency relationships and multi-channel marketing budgets.

 

What You’ll Get

This is a unique opportunity to:

• Own demand generation for a $200M+ vertical SaaS company with 12 distinct markets and a growing customer base of 70,000+.
• See your campaigns directly influence pipeline, revenue, and go-to-market strategy.
• Work with a flexible, collaborative team and forward-thinking leadership.
• Make measurable impact — with the autonomy to shape how demand gen operates and the data to see that work land.

 

We’re looking for someone who’s not only a skilled marketer but genuinely excited about the work — someone who can set strategic direction for demand generation while still loving the hands-on side of building campaigns that win. If that sounds like you, apply now.

Excited about this role but don’t meet every single requirement? Studies have shown that women and other marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Togetherwork we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

The Company offers a comprehensive employee benefits program, including:

• Medical, dental, and vision insurance options
• 100% Employer paid short/long term disability
• Basic Life
• 401(k) option with 100% company match
• Flexible paid personal/vacation time built on mutual trust and accountability
• 10 sick days annually
• 10 company paid holidays
• 6 weeks paid parental leave

 

Inclusion and Diversity: Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.

Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.

Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.