Position Summary
Samsung Ads is an advanced advertising platform where advertisers find and connect with audiences across over 100M Samsung Households around the world. Samsung Ads delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory. Using our data, insights, and scale, we help advertisers reach consumers across CTV, our native apps, mobile, retail display and more. With Samsung Ads, advertisers can buy the way they want, reach who they need, and prove business results.Role and Responsibilities
The Demand Marketing Director will be responsible for developing and executing data-driven marketing strategies to increase Samsung Ads’ customer base and revenue across owned and earned channels. They will make an impactful contribution to this new division within the Marketing organization and help grow the team that will be responsible for driving incremental business opportunities by optimizing the customer lifecycle to drive acquisition, customer conversion and retention through owned and paid channels to drive inbound and consideration.
Reporting into the Head of Growth Marketing, our Demand Generation Director will look across performance marketing, GTM approach, and activation strategy. The right candidate will drive engagement across multiple organic, owned and paid marketing channels. They will execute a cross-channel strategy that attracts, educates, and nurtures current and potential customers into target segments, through different phases of the consumer journey. They will conduct in-depth analysis to understand the drivers of performance and identify/implement enhancements to optimize strategy and execution plans. This person will help drive the experimentation agenda, augment our audience communities, run granular quantitative analyses, and execute on organic growth levers identified through experimentation.
The candidate should thrive in a fast-paced and dynamic environment working cross-functionally with core resource teams to drive results. They should have an entrepreneurial mind-set, taking ownership in creating opportunities, aligning to organizational objectives and being nimble in identifying and sourcing new opportunities.
If you have a true passion for developing effective demand generation strategies aligned with overall business objectives to drive acquisition, customer conversion and retention, we look forward to hearing from you.
Key responsibilities and deliverables:
Create a strategy and implement contributions to the Growth Marketing division within Samsung Ads Marketing organization, fostering a culture of continuous experimentation and optimization across B2B channels
Own campaigns, channel mix, pipeline targets and ABM strategy
Plan, test and scale a B2B Lead Gen program to grow adoption of business solutions for Samsung Ads products and generate high-quality leads for sales ultimately contributing to revenue growth
Manage the multichannel strategy and execution across paid media , SEO, SEM, social, email, web.
Drive strategies that optimize the entire customer lifecycle including acquisition, retention, and engagement
Look after the data & customer analytics journey to easily make data-driven decisions to maximize CAC, CPM, CTR, LTV, product journeys, attribution modeling, and understand incrementality
Collaborate with Sales and other cross-functional teams to define ideal customer profiles, buyer personas, and targeted segments, ensuring leads quality and conversion
Work closely with the Content Strategy and Brand Marketing teams to execute campaigns across channels informing content performance.
Leverage content and lifecycle marketing strategies to enhance campaign effectiveness and accelerate the buyer's journey
Identify bottlenecks and optimization opportunities to improve conversion rates at each stage of the consumer lifecycle
Collaborate with vendors to enhance business capabilities, leveraging new technologies to drive innovation
Skills and Qualifications
Skills Needed:
12 years+ in an organization that supports the Advertising Sales function for F100 brands, with dedicated experience in demand generation and Growth Marketing.
Publisher or ad tech experience is a plus.
Proven ability to ideate and execute creative new-user acquisition initiatives
Leadership, management, and communication skills
Exceptional project management skills with a strong problem-solving mindset
Skilled in creating insightful measurement reports and dashboards that demonstrate the impact of marketing efforts on revenue and lead gen /growth initiatives
Passion for staying up to date with the latest marketing technologies and trends, including AI-assisted tools, and applying them to drive growth
Demonstrated agility in a fast-paced, dynamic work environment
Experience with paid media platforms: LinkedIn Ads, Google Ads / PMAX, YouTube Ads
Experience with CRM and Marketing automation platforms a plus
Salary Range Pay Transparency: Compensation for this role, for candidates based in New York City, NY is expected to be between $220,000 and $250,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.
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