Data & Insights Specialist

The Data & Insights Specialist supports our brand by leveraging data-driven intelligence to define, design, and deploy analytical frameworks that shape and measure campaign objectives, business goals, and communication strategies.

Working within the Retail Marketing team, you will proactively identify knowledge gaps by synthesizing complex datasets and designing research methodologies that bridge the gap between raw data and actionable strategy.

You act as an internal business consultant to a range of stakeholders, not just for the Retail Marketing department, and you are responsible for supporting our brand, retention & markets pillars, ensuring that every retail activation is backed by solid consumer evidence.

 

Key Responsibilities

• Support the Marketing Lead in managing relationships with data providers and research agencies, ensuring a seamless integration between third-party research and internal behavioral data.
• Ensure we are delivering "connected insights" by merging qualitative findings (shopper research) with quantitative performance metrics (sales, conversion, and traffic).
• Support the development of research and data projects designed to build local marketing strategies.
• Collaborate with specialists to develop briefs that answer key business questions through occasion-based segmentation, predictive pricing analysis, and promotional ROI modeling.
• Act as the primary point of contact for communication teams to scale Global Activation Measurement, focusing on Online-to-Offline attribution and store traffic drivers.
• Analize user behavior data to shape the future development of retention programs.
• Build global data toolkits and standardized research best practices to ensure scalable and consistent insights across Portugal and Spain markets.
• Work along the Retail Marketing team to translate data into creative strategies. Be the expert who informs "the what" and "the why" behind consumer behavior.

 

Skills & Experience Required

• 2+ years of experience in a similar role.
• Good understanding of working with commercial analytics data and understanding business KPIs
• Ability to quickly establish and maintain effective internal and external stakeholder networks.
• English B2

 

Core Competencies 

• Adaptability and flexibility
• Communication
• Excellence
• Goal orientation
• Customer orientation
• Teamwork

 

What We Offer 

We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully.

As a part of our successful and continually evolving company, you’ll be encouraged to embrace and uphold our strategic priorities: putting people first, at the forefront of digital innovation, staying deeply attuned to our customers, and pursuing operational excellence. We are always exploring new avenues for growth, and we welcome individuals who are passionate about making a positive impact every day.

We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:

• Hybrid Work
• Staff Discount on qualifying purchases across Group retail stores and online
• Flexible/optional benefits: restaurant ticket, transportation ticket, health insurance
• Personal development opportunities to learn and develop at work
• Continuous professional development in hard and soft skills
• And… much more!

 

If you are interested in this position, apply now!

Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion. Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.

Thank you again for your time.