Your Role: Data and Audience Planning Executive
This 14-month placement offers hands-on experience in audience planning, data analytics, and advertising performance measurement. You’ll work on real-world projects that combine creativity, data science, and marketing strategy.
As a Data and Audience Planning Executive at Global, You will:
Key Responsibilities
Data Analysis & Interpretation (30%): Apply analytical thinking to interpret complex datasets and extract actionable insights.
Technical Proficiency (25%): Use Python, Excel, and Power BI for data processing, visualisation, and reporting.
Collaboration & Communication (20%): Work closely with cross-functional teams and present findings to non-technical audiences.
Data Visualisation (15%): Create dashboards, charts, and maps to support strategic decisions.
Adaptability (10%): Learn and apply new tools and methodologies as projects evolve.
What You’ll Love About This Role
Think Big: You’ll work on projects that influence advertising strategies across major media platforms.
Own It: Take responsibility for delivering insights that shape campaigns and business decisions.
Keep it Simple: Turn complex data into clear, actionable recommendations.
Better Together: Collaborate with talented teams across Commercial Insight, Data, and Outcomes.
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What Success Looks Like
In your first few months, you’ll have:
Worked with Python, Excel, and Power BI to analyse and visualise campaign data.
Presented various complex data in clear, actionable recommendations.
Collaborated directly with cross-functional teams, contributing to strategic decisions and learning how data drives media planning.
What You’ll Need
Analytical Skills: Ability to interpret data and identify trends.
Technical Knowledge: Familiarity with Python, Excel, and data visualisation tools.
Problem-Solving: Creative approach to tackling marketing analytics challenges.
Communication: Confidence in presenting technical concepts to non-technical audiences.