Customer Marketing Manager - Off Trade

Job Description :

Fixed Term Contract for 2 years

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About The Role

Diageo invests significantly in direct to consumer brand building, but we have to work collaboratively with our customers to influence the point of purchase activations as this is where the vast majority of our A&P investment sits. You will work closely with our customer team to understand the needs of shoppers and customers and then collaborate with the shopper marketing team to create the programmes and tools that guarantee outstanding execution of our brands.

In this position you will sit right at the heart of business, supporting and working as business partner with our sales teams to ensure they have all the insights, growth drivers, and tools they need to deliver brilliant execution of Diageo’s commercial plan. We aim to shift consumer & shopper behavior to achieve Diageo’s financial and market share ambition.

In this team, we work with field, national, and wholesale commercial teams and alongside the Shopper Marketing and Brand teams to deliver best in class activation.
 

Key Responsibilities:

• Bringing a strategic lens to activation planning, ensuring initiatives are customer- and channel-centric while rooted in commercial frameworks and business targets

• Crafting and implementing detailed, ongoing 360-degree activation initiatives that align with overall brand and portfolio priorities, from initial planning to perfect execution and assessment

• Leading external activation and shopper marketing agencies to deliver outstanding, data-driven concepts that improve shopper engagement and boost conversion at the point of sale

• Coordinate commercial activation details like material development, POS setup, cross-functional briefings, and budget management efficiently.

• Operating seamlessly within a matrix organization, leading internal cross-functional teams with influence and clarity, delegating effectively, and fostering alignment across levels

About you:

• 3+ years experience as Sales or Marketing Executive equivalent – with a consistent record in business delivery

• Strong end to end commercial FMCG understanding, alongside high levels of numerical competence and attention to detail

• Project management experience

• Strong time management and prioritization skills

• High level of structure, mastering administrative basics

• Excellent communication-, and interpersonal skills to build relationships/partnerships with internal and external partners

• Problem solver & solution-based great teammate who can deal with ambiguity & adapt quickly

• Polished and engaging presentation skills in order to convince the Commercial Teams of the brand projects and their strategic importance for the business growth

• German & English: fluently spoken and written

Flexible Working Statement  

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you gain this information when you submit your application.

Worker Type :

Fixed Term Contract (Fixed Term)

Primary Location:

Hamburg

Additional Locations :

Job Posting Start Date :

2025-11-23