Customer Marketing Manager Lead

Customer Marketing Manager Lead (12 MONTH FTC)

Your manager: Head of On-trade Customer Marketing & Advocacy

Team: Commercial

Location: Chiswick, London

We operate a hybrid working approach, which allows you to manage your time between home and office.

Be part of something big

We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes.

Here in the UK

In the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
• The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Pernod Ricard UK (PRUK) business. Our diverse population of 300+ passionate employees have been creating conviviality since 2001, bringing our premium brands and unforgettable experiences to the UK. As the world’s second largest spirits market, the UK is a key location for our company.

At PRUK, we have a culture that blends performance and conviviality: we are recognised as an open and diverse business with a firm commitment to our employees’ wellness, inclusion and safety and to making a positive impact on our industry and environment.

Role purpose

Note, this is a fixed term contract for 12 months.

Build and develop a fully integrated team that delivers strategic direction in building brands towards our consumers through advocacy, brand in hand experiential programs, trade advocacy and digital amplification.

This role will lead a team of Customer Marketing Executives and Managers to develop the relevant investment and activation strategy to create world class customer marketing plans across Pernod Ricard UK’s Spirits and Champagne portfolio. The plan will marry up both brand and customer strategies with the most effective and innovative marketing solutions for mutual growth.

Critical to the success of this role will be turning category & consumer insight into compelling activation that considers the consumer’s path to purchase and how to best motivate conversion and advocacy at critical moments in the consumer’s purchasing decisions and consumption moments

Your team will be at the forefront of the path to purchase creating disruptive activation in key flagship brand venues, in key city centres across the UK, driving consumer footfall and purchase through advocacy, activation and digital amplification.

Your unique contribution

The responsibilities in this role will be:

• Lead a team of Customer Marketing Managers and Customer Marketing Executives across the FSF, RTM & Managed Groups in the  On-trade.
• Develop and coach Customer Marketing team members in the capability framework and creating a high performing team.
• Work in collaboration with Senior Marketing Managers developing brand strategies bringing our brands to life in the On-Trade Channel.
• Develop relevant brand and portfolio activation strategies to ensure the implementation of category leading campaigns that take into account the full breadth of the portfolio at key selling periods.
• Develop channel investment strategies to ensure a prioritisation of relevant activation by account to deliver the greatest strategic & financial return.
• Activation Plans driving brand in hand objectives.
• Oversee the implementation and evaluation of customer marketing plans within A&P budget.
• Regular reporting back to senior team on campaign updates and evaluation of past activities to ensure a culture of on going knowledge acquisition and developing greater marketing efficiencies.
• Management of marketing and procurement agencies and their performance.
• Regular presentations of plans to key customers within channel.
• To encourage fresh thinking and a dynamic, entrepreneurial mind-set to imbed the Customer Development team’s vision of being Daringly Disruptive - pushing the boundaries of what is possible to develop market leading campaigns that position Pernod Ricard as thought leaders in shopper/customer marketing.
• Sales communication to wider teams in team meetings.
• To develop compelling, insight-led sell-in tools every time to our customers and internally to our teams to create buzz and excitement around our plans.
• Financial responsibility for customer marketing A&P delivering accurate reporting.
• Monthly reconciliation of A&P with team and Finance Team
• Annual allocation of A&P by customer, trackers complete on time and adhering to the guidelines.

• Evaluation of campaigns ROI and adhering to our Matrix and Extract recommendations.

Your blend of talent

This position could be right for you if you have:

• People management and leadership experience, with a minimum 2-3 years
• Experience as an inspirational leader who can empower teams and develop talent within Customer Marketing
• Experience of market leading brand campaigns delivered through multiple touchpoints within the on-Trade
• Experience of achieving results while balancing rigorous planning and flexible transversal collaboration
• Creative thinking skills with a dynamic, entrepreneurial mind-set to imbed the Customer Development team’s vision of being Daringly Disruptive

Our mix of benefits

For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance. Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves. 

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking. 

Job Posting End Date:

2026-01-30

Target Hire Date:

2026-02-28

Target End Date:

2027-03-01