Customer Marketing Manager

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

Career development with an international company where you can grow the career you dream of .

A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including PediaSure®,  Ensure®, Glucerna® – to help get the nutrients they need to live their healthiest life.

Purpose of the role

This is a one year contract

Achieve share, sales and profit objectives in line with the overall business and brand priorities by:

• Defining and leading the strategy and execution of customer/category/in store marketing plans (including distribution, planogram, display, pricing, promotion, category story) to maximize physical availabilities, visibility, consideration, conversion and loyalty.
• Building strong partnerships with retailers and creating mutually beneficial agreement to drive brand and category value.
• Gaining insights into category trend, competitor activities and shopper behavior, and monitoring performance of our activities.
• Leading Go to Market Strategy and Execution of NPDs
• Improving sales and marketing collaboration, communication and alignment. Be the voice of marketing to sales and the voice of sales to marketing
• Improving demand planning process by providing supply with latest sales data and forecasting to minimize risk of expiry and reduce out of stock.
• Owns GTM and RTM  (In-store Execution , Key Business Drivers, Sales Fundamental design , NKAM KPIs , rebates approval and analysis, Cust Marketing budget  )
• Channel/customer capacity & sales planning process for local and export
• Pricing & promotion strategy – design principles & implementation, to drive consistency across brand & channel (Local and Export)
• On shelf Communication plan , 3rd Part Sales Force Management including KPIs , distribution KPIs and Performance
• IQVIA data understanding and analysis  

Responsibilities:

• Analysis and Insight development
• Pharmacy Retailers engagement
• Define and execute the in store and shopper marketing plans
• Lead Go To Market for NPDs
• CMM/Sales Strategy Operationalization
• 3rd Party Sales force Management

Required Qualifications:     

• Trade Marketing/ Category/ Shopper marketing experience in the Australian retail pharmacy channel or grocery channel within OTC/Fast Moving Consumer Good (FMCG) , exposure to export channel
• Proven track record of success in all respects of selling techniques, interpreting/analysing data, developing trade strategy (Distribution, Promotion, Pricing, In store) and category story.

 Essential Criteria  

• Ability to influence and create relationships with customers
• Strong financial acumen: Comfortable with numbers, able to calculate ROI and create P&L.
• Excellent cross functional leadership ability and outstanding communication skills.
• Proven track record of delivering results.
• Strategic outlook: ability to manage a portfolio of products over time to achieve strategic goals.
• Ability to develop sales strategy and communicate product and business value in line with customer needs.
• Show ability to understand consumer and shopper behaviors and insights.
• Handon expertise MS excel, analytics , ppt and essential tools

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Marketing Support

DIVISION:

ANI International Nutrition

LOCATION:

Australia > Macquarie Park : 299 Lane Cove Road

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

No

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)