Customer Marketing Executive

Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. 

Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions.

Through telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

Customer Marketing Executive

Support advisers with customer facing Marketing materials, specifically through the ownership of Marketing in a Box, a self-generation kit of Marketing collateral to enable Advisers to promote their own business, safely. Ownership involves the creation, maintenance and personalisation of core customer facing marketing collateral across various formats, to support the delivery of the UK M&G Advice Customer Marketing plan - in line with the overall business strategy and objectives of the business.

Secondary requirement is to support, where necessary, the Marketing team across all other Marketing initiatives (Lead Generation, Advice Academy and Client Engagement).

Key Responsibilities:

• Responsible for the creation, maintenance and personalisation of core marketing collateral across various formats, ensuring the consistency and effectiveness of materials within the overall strategy and objectives.
• Support other internal marketing projects as required. Support the delivery of the UK Channel Customer Marketing plan and Adviser support with customer facing materials, in line with the overall strategy and objectives of the business – giving everyone real confidence to put their money to work.
• Support on Lead generation across a number of sources and to different audiences.
• Deliver end to end campaign management from concept generation to creation, testing and KPI monitoring on a regular basis to monitor effectiveness.
• Create new market communication tools with a focus on digital assets and innovation.
• Collaborate and work together with other UK Marketing colleagues, central marketing teams and key stakeholders across the business to develop and deliver the material and campaigns.
• Ensure that all marketing activities comply with regulatory requirements, business strategy and are on-brand.

Key Deliverables:

• Dealing with general marketing enquiries from M&G Advice - first point of contact.
• Creation of personalised Marketing materials that are direct to customer, and as part of an Adviser support kit.
• Responsible for sending out email communications to Advisers, staff members and clients - partner events and webinars or any other general updates within the business and industry.
• Liaising with internal Marketing Agency for marketing content.
• Managing intranet to ensuring the content is always kept up to date.
• Ownership of Marketing materials

Key Knowledge, Skills & Experience:

• Prior Marketing experience gained in financial services marketing is preferred but not essential
• You must demonstrate the ability to adapt, learn quickly and pick up new skills.
• Investment and pension knowledge across funds and products would be helpful, but not essential.
• Excellent project management skills, specifically the ability to prioritise and meet deadlines.
• Knowledge of Aprimo system preferred – but not essential

Work level: Colleague

Reporting to: Senior Marketing Manager

Location: Stirling, Hybrid 2 - 3 days per week

Recruiter: Phoebe Ewers

Closing Date: 18th March 2026

What we offer:

At M&G, we’re committed to helping you thrive and supporting your wellbeing, both at work and beyond. Our benefits are designed to help you balance your professional and personal life, while planning confidently for your future. Our UK benefits include:

• As a savings and Investments firm we are proud to offer a valuable pension scheme of 18%, with 13% made up of Employer Contributions and 5% Employee Contributions. We also offer Share Save and our Share Incentive Plan, together with access to financial wellbeing and support services - to help give you real confidence to put your money to work.

• Enjoy 38 days annual leave including bank holidays, with the opportunity to purchase up to 5 extra days and additional flexibility through our Time Off When You Need It policy – to balance your work and personal commitments.  

• Our market leading Inspiring Families policy includes comprehensive support and paid parental leave covering maternity, adoption, surrogacy, and paternity leave - as supporting families is a core aspect of our inclusive culture.

• Health & Protection cover including Private Healthcare, Critical Illness cover and Life Assurance for you, with family options - for peace of mind.

To explore more about life at M&G and our full benefits offering, visit Life at M&G

We have a diverse workforce and an inclusive culture at M&G, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions. 

If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: careers@mandg.com