Customer Insights Manager

What You’ll Do:

The Customer Insights Manager is responsible for championing the BRUNT Workwear customer, developing a formal Voice of Customer (VoC) program, and leading the development of customer insights process throughout the organization’s product innovation and go-to-market strategies. Your output should integrate throughout the business to improve overall brand and category success and foster a consumer-obsessed culture. You leverage the intersection of business strategy, consumer insights and digital behavior in grounding big, purposeful ideas.

Reporting to the Chief Growth Officer, You’ll help power a consumer-obsessed culture at BRUNT by bringing the voice of the customer into the decisions we make every day.

How You’ll Do It:

Customer Research

• Help shape the category story and go to market strategy for BRUNT through consumer learning and influential storytelling.
• Support product development timelines through prototype and concept testing, wear testing program, and product briefing.
• Employ a variety of qualitative and quantitative research methodologies to gather consumer insights. Design and conduct surveys, focus groups, and other research methods as needed.
• Utilize first-party, third-party, and syndicated data to provide a holistic view of the customer. Drive to "so-what’s" by making actionable recommendations rooted in deep understanding of marketing, business and consumer.
• Leverage a customer survey platform for survey design, distribution, data collection, and analysis. Ensure the effective use of the platform to support research initiatives.
• Stay current with industry trends and best practices in consumer insights and research. Continuously seek ways to improve research processes and methodologies.

Measurement and Attribution

• Conduct regular trend analysis and reporting to identify emerging consumer behaviors and market trends. You’ll demonstrate a high degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results.

Voice of Customer

• Design, implement, and manage VoC programs to capture and analyze customer feedback. Translate findings into actionable insights to improve customer satisfaction and loyalty.
• Develop comprehensive customer journey maps to understand the end-to-end customer experience. Identify pain points and opportunities for improvement.

Cross-Functional Collaboration

• Work closely with cross-functional teams including Marketing, Product Development, and Customer Experience to ensure insights are integrated into business strategies.
• Lead and develop cross-functional group focused on prioritizing, discovering, and disseminating customer learnings and recommendations for product and business strategy.

Team Leadership

• Mentor and train associates (both direct reports and cross-functional partners)  in insights and research best practices, data sharing, and communication of complex data.

What You Need to Succeed:

• 3–6 years of experience in a research, consumer insights, marketing, or analytics role.
• Proficiency with Microsoft Excel and Google Suite
• Experience with consumer survey tools (e.g., Qualtrics/Quantilope).
• Experience with SQL, and data visualization tools is preferred
• Exposure to Python/R is a plus.
• Experience in consumer data analysis, market research, or behavioral analytics.
• A natural communicator comfortable turning data into clear narratives, both written and verbal.
• Organized, detail-oriented, and excited to learn in a fast-paced environment.
• Passion for BRUNT’s mission, product, and customers.