Customer Growth & Lifecycle Marketer

In this role, you will…

• Build Peregrine’s customer marketing strategy from the ground up, focused on post-sale engagement spanning everything from onboarding and time-to-value, to value reinforcement, expansion, renewal readiness, and advocacy activation.
• Own the email channel end-to-end, including automated 1:1 and 1:many programs, triggered and batch campaigns, audience enrichment, QA, reporting, and ongoing optimization.
• Partner closely with Customer Advocacy to scale customer champions into referral, review, case study, and event engagement.
• Reinforce best practices and successful usage patterns across the customer base.
• Design and manage lifecycle architecture using product usage, account attributes, engagement signals, and customer maturity to deliver relevant, timely messaging.
• Work across Product Marketing, Communications, Customer Advocacy, and Field Marketing to ensure customer messaging aligns with product priorities, market narratives, and field needs.
• Enable scalable execution by developing repeatable processes for campaign intake, audience definition, template creation, scheduling, and measurement.
• Serve as the internal owner and advocate for customer marketing programs, with responsibility for measurement and reporting. Clearly communicate strategy, performance, and insights across peer and leadership groups.

What you’ll bring

• Hands-on experience with HubSpot and Salesforce, and familiarity with in-app, push, or multi-channel customer engagement tools and workflows.
• Strong understanding of customer marketing, with experience across scaled channels as well as supporting customer success teams.
• Deep experience architecting multi-channel customer engagement journeys in a B2B/B2G context, with multivariate personas, use cases, and campaign objectives.
• Comfort working with product usage data and engagement signals to drive targeting, personalization, and triggering.
• Experience supporting or partnering closely with Customer Success, Customer Marketing, or Advocacy teams.
• Comfort using AI-native tools for enrichment, personalization, experimentation, and workflow automation.
• Strong project management and cross-functional collaboration skills, with the ability to balance multiple programs and stakeholders.
• A data-driven mindset, using insights to continuously test, iterate, and improve customer outcomes.

What success looks like

• Customers consistently receive timely, relevant communications that reinforce value and accelerate adoption.
• Digital marketing is a core post-sale growth driver, supporting onboarding, feature adoption, expansion, renewals, and advocacy.
• Customer champions are systematically activated into references, referrals, reviews, and storytelling.
• Customer marketing programs are scalable, automated, and tightly integrated with Customer Advocacy workflows.
• Clear reporting ties customer marketing efforts to product usage, expansion pipeline, retention signals, and long-term customer value.

You might thrive in this role if…

• You really like network effects.
• You have a high sense of ownership and enjoy building systems from scratch.
• You bring an experimentation mindset, and you’re excited to test, iterate, and learn quickly.
• You’re a strong collaborator who enjoys working across teams and functions.
• You sweat the details, from segmentation logic to copy QA to performance analysis.
• Re-inventing how lifecycle and email marketing gets done through AI and modern tooling sounds genuinely exciting to you.

Salary Range: $160,000 - $205,000 Annually + Benefits + Equity (if applicable) + Bonus (if applicable)

Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific work location. Information on the benefits offered is here.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.