OVERVIEW:
This is a 12-month FTC. You will own and lead the global customer lifecycle, audience, and segmentation strategy, translating customer insight into measurable growth in engagement, retention, and lifetime value.
Sitting within Customer Engagement, the role spans audience strategy and customer-led initiatives, with a remit broader than traditional CRM. You will drive end-to-end, multi-channel campaigns across CRM, paid media, and digital channels including YouTube and Meta.
WHAT YOU'LL BE DOING
Own global audience and targeting strategy for campaigns, including NPD launches.
Build segmentation frameworks using CDP data, covering customers and prospects, behavioural signals, spend, and local activations.
Oversee audience orchestration, exclusions, suppression logic, sunsetting, and overall database health.
Leverage (or partner on) predictive and propensity models to improve targeting and performance.
Lead the global customer lifecycle strategy across acquisition, engagement, retention, reactivation, and churn prevention.
Own core lifecycle campaigns (lost, nurture, reactivation, churn).
Develop pre-campaign analysis and strategic briefs, defining the what, who, when, and why.
Partner with marketing, channel, and creative teams to deliver bespoke execution.
Design and govern multi-channel customer journeys, ensuring consistent, relevant communications across all touchpoints.
Balance global consistency with local relevance across regions.
Define KPIs and lead performance reviews and optimisation.
Operate confidently in imperfect data environments, using insight, hypothesis, and testing.
Partner with Data and Tech teams to improve dashboards and reporting (post Tableau-to-Looker migration).
WHAT YOU'LL HAVE
Deep expertise in segmentation, lifecycle design, and multi-channel activation.
Strong martech and data-driven marketing knowledge.
Proven ability to lead cross-functional initiatives and translate insight into action.
Preferred Skills:
You must be able to attend out GSIQ head offices (Solihull), 3 days per week.
CLOSING DATE: Friday 23rd January 2026
BELONGING AT GYMSHARK.
Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com.
ABOUT US.
We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.
THE PERKS.
Standard benefits include:
Office location specific benefits include (IQ):
Office location specific benefits include (LDN):
Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.