Customer Development Manager

At ING, we’re all about celebrating what makes you you. As part of our forward‑thinking Growth Tribe, you’ll join a team that thrives on curiosity, collaboration and innovation—working together to create simple, meaningful experiences that genuinely make a difference. 

We’re looking for multiple Customer Development Managers to help shape how customers engage with ING from day one and throughout their journey with us. In these roles, you’ll drive early engagement, lift product uptake, deepen ongoing connections, reduce customer attrition and turn insights into purposeful action—with real autonomy to optimise and evolve creative execution at pace. 

Across several focus areas, you may be designing exceptional first‑90‑day onboarding experiences, maximising sales and cross‑sell opportunities, improving engagement and retention, or developing strategies to retain and win back customers at risk. Whichever area you focus on, you’ll leverage customer insights, analytics, segmentation and real‑time triggers to deliver measurable commercial outcomes. 

If you’re energised by customer behaviour, excited by experimentation and motivated by driving real customer and business outcomes, this is your opportunity to make an impact! 

These are permanent roles based in Sydney. 
 
What you’ll do 

• Use customer, market and competitor insights to define priority segments and shape campaign strategy.  

• Build best-in-class personalised customer journeys focused on, feature adoption, transactions and deposits, cross-sell, attrition and app engagement. 

• Initiate and lead creative adjustments, including copy optimisations and A/B test variants driven by performance insights and business needs. 

• Set campaign success metrics, analyse performance, run experiments, and optimise spend by scaling what works.  

• Leverage data dashboards, testing frameworks and AI-driven insights to guide decisions and identify signals that matter.  

• Collaborate across Growth, Product, Digital, Marketing, Legal and Compliance to deliver seamless, customer-centric campaigns. 

What we’re looking for 

• Experience using customer data, segmentation and insights to drive targeted communications and engagement strategies, with SQL highly regarded but not essential. 

• A background in banking, financial services or another regulated environment. Exposure to PEGA, statistical experimentation or behavioural science considered beneficial but not essential. 

• An understanding of test‑and‑learn practices, ROI measurement and data‑driven decision making. 

• A builder’s mindset with a strong bias for action, turning ideas into results quickly while working end‑to‑end. 

• Confidence navigating compliance guardrails, managing cross‑functional stakeholders and handling challenging conversations to keep initiatives moving. 

• A proactive self‑starter with a project‑management mindset, exceptional communication skills, a passion for customers and the courage to challenge ideas constructively. 

What’s in it for you? 

• Discounted ING Health Insurance 

• An additional Rest Day to support your wellbeing 

• An IMPACT day to volunteer on approved sustainability activity 

About Us 
 

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.  

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.  

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know (email below) if you require any support or adjustments when you apply.  

Sound like your kind of vibe? We can’t wait to hear from you!