CRM Project Manager Strategist

About The Team 

Secret Media Network is a digital media group focused on recommending perfect plans, discovering great places, sharing things to do and relevant breaking news in different cities around the world. Our network is composed of Secret London, Secret Chicago, Secret LA, Secret NYC, Secret Sydney, Lisboa Secreta, Paris Secret, Madrid Secreto, Barcelona Secreta and More!

About The Role

The CRM Project Manager owns the global newsletter strategy and execution across all active Secret Media Network cities. This role is responsible for defining content strategy, coordinating delivery, and optimizing performance for all newsletters, ensuring they are editorially relevant, operationally scalable, and commercially effective.

You will ensure newsletters consistently deliver high-quality content while integrating branded and partner-led placements in a seamless, audience-first way.

This role combines content planning, automation, performance analysis, and stakeholder coordination to grow engagement, retention, and monetization through CRM channels.

 

Key Responsibilities

• Define and own the newsletter content strategy across all active cities and markets.
• Establish editorial frameworks, formats, and best practices to ensure consistency and scalability across newsletters.
• Work closely with local and global editorial teams to ensure timely inclusion of relevant, high-performing content.
• Build and maintain newsletter calendars aligned with editorial priorities, events, and seasonal moments.
• Act as the central point of contact for all newsletter-related initiatives across editorial and branded content teams.
• Coordinate with branded and commercial teams to ensure branded content and partnerships are integrated smoothly and on schedule.
• Align newsletter placements with marketing and Originals launches to maximize visibility and performance.
• Ensure all stakeholders are aligned on deadlines, formats, and expectations.
• Create, manage, and optimize automated email flows and triggers.
• Ensure CRM initiatives support user lifecycle goals such as acquisition, engagement, retention, and reactivation.
• Collaborate with technical and data teams to implement scalable CRM processes and automation.
• Maintain a clear structure for segmentation, targeting, and personalization across markets.
• Track and analyze newsletter KPIs including open rates, click-through rates, engagement, retention, and revenue contribution.
• Build and maintain regular performance reports and dashboards.
• Use insights and data to continuously optimize subject lines, formats, content mix, and send strategies.
• Share learnings and recommendations with editorial and branded teams.
• Ensure newsletters effectively support business goals, including sponsored placements, partner features, and branded storytelling.
• Balance editorial value and monetization to maintain audience trust and long-term engagement.
• Establish and document CRM workflows, guidelines, and best practices.
• Ensure newsletters follow brand voice, editorial standards, and data privacy regulations.
• Manage project timelines using internal tools, ensuring delivery across multiple cities and stakeholders.
• Identify opportunities to improve efficiency through tooling, automation, and AI-driven processes.

About You

• 3+ years of experience in CRM, email marketing, newsletter management, or lifecycle marketing within a media, agency, or digital brand environment.
• Deep understanding of the newsletter ecosystem, including content strategy, deliverability, and performance optimization.
• Strong editorial sensitivity and ability to curate content for diverse audiences.
• Experience working cross-functionally with editorial, marketing, commercial, and product teams.
• Highly analytical, with the ability to turn data into clear insights and action plans.
• Comfortable managing multiple markets, stakeholders, and deadlines simultaneously.
• Proficient in English; additional languages are a plus.
• Experience with CRM and email platforms (e.g. Salesforce, Braze, Mailchimp, Iterable, HubSpot, or similar).
• Familiarity with analytics and reporting tools (Excel, Metabase, Airtable, etc.).
• Detail-oriented, organized, and proactive, with a strong problem-solving mindset.
• Excited to work in a fast-paced, international, growth-driven environment.

Benefits & Perks

• Private medical and dental insurance
• Gympass Membership
• Attractive compensation package consisting of base salary and the potential to earn a significant bonus for top performance.
• Opportunity to have a real impact in a high-growth global category leader
• 40% discount on all Fever events and experiences
• An office located in the heart of Madrid (home office friendly)
• Responsibility from day one and professional and personal growth
• Great work environment with a young, international team of talented people to work with!
• English lessons