CRM Manager

In this role, you’ll shape and execute a data-driven CRM strategy for the local market, owning promotional planning and delivering impactful, customer-focused campaigns. You’ll work cross-functionally to ensure flawless execution while using insights, performance data, and market trends to optimise engagement and revenue. With a strong balance of creativity, compliance, and commercial thinking, you’ll refine the customer journey end-to-end. This is a key opportunity to drive high-value CRM initiatives within a fast-growing global gaming and entertainment group.


What you’ll be doing:

• Develop a comprehensive, data-driven CRM strategy for the local market, taking into account local compliance, market conditions and competition
• Ownership of the CRM promo plan
• Ensure that the campaign execution and delivery is completed as per plan and all the relevant stakeholders are aware of the details
• Deploy the bonus budget profitably through robust planning, execution and analysis
• Analyze historical revenue performance and forecast future program performance
• Initiate and manage the development process of creatives -from brief to delivery- with a laser focus on the customer insight and deliver customer engagement and response
• Lead ongoing segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns
• Identify customer touchpoints and ensure that the right actions and communications are implemented
• Keep abreast of advertising standards and consumer protection laws and standards in local market
• Follow and report on competitor activity within the local market
• Regular reporting to senior stakeholders on success of campaigns, demonstrating a deep understanding of customer motivation.

What we are looking for someone who:

• Minimum 4-5 years of work experience in a dynamic online environment, igaming will be considered a strong plus
• Great organization, planning and prioritization skills, with strong attention to detail
• Strong experience in implementing, driving, and managing complex multi-channel campaigns
• Proven work experience as a team leader or supervisor is mandatory
• Knowledge of CRM systems and processes
• Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile
• Confident in communicating and presenting with core stakeholders across the business
• Familiarity with a test-and-learn, data-driven approach to CRM
• Excellent command of English, both written and spoken
• Ability to draw insights from data to inform strategy and decisions
• Proactive, self-driven mindest, ready to push projects quickly and efficiently
• Team player who can also work independently and take responsibility for performance.