CRM Manager

As the CRM Manager at SharkNinja, you will be instrumental in driving growth and performance in the French market by implementing and managing strategies for the channel. This role requires leveraging innovative opportunities and collaborating with internal and external stakeholders to enhance brand advocacy and customer lifetime value. 

 

What will you do: 

• Campaign Execution – Assist in the planning, building, and execution of multi-channel CRM campaigns, including email, SMS, push notifications, and on-site personalization.  

• Customer Segmentation & Targeting – Create customer segments and personalize communications to drive engagement, retention, and conversion.  

• Automation & Journeys – Set up and optimize automated customer lifecycle journeys, ensuring timely and relevant messaging at each stage of the customer journey.  

• Performance Analysis – Monitor and report on campaign performance, using key CRM metrics to track success, test improvements, and make data-driven recommendations.  

• A/B Testing & Optimization – Support continuous improvement through testing and refining campaigns, including subject lines, messaging, creative, and segmentation strategies.  

• Stakeholder Collaboration – Work closely with the wider marketing, e-commerce, and data teams to ensure CRM campaigns are aligned with overall business goals.  

• CDP Utilization – Maximize the potential of Bloomreach (Exponea) by ensuring data is used effectively for segmentation, insights, and campaign execution.  

• Data & Compliance – Ensure all CRM activities adhere to GDPR and best practices for data privacy and customer communication. 

 

What will you have: 

• Experience in CRM & Marketing Automation – 1-2 years of experience in a CRM, Email Marketing, or Digital Marketing role.  

• Hands-on experience working with Bloomreach (Exponea) or another Customer Data Platform (CDP) is essential.  

• Strong Analytical Skills – Comfortable working with data, metrics, and reports, using insights to improve performance.  

• Passion for Customer Engagement – A keen interest in customer journeys, retention strategies, and omni-channel personalisation.  

• Tech-Savvy & Detail-Oriented – Ability to work with CRM tools, email builders, automation workflows, and segmentation platforms.  

• Proactive & Willing to Learn – A can-do attitude, with a curiosity to explore new trends, tools, and CRM innovations.  

• Good Communication & Teamwork – Ability to collaborate effectively with internal teams and external partners.