As CRM Manager, you deliver campaigns that drive acquisition, growth, and engagement across the customer lifecycle using email, app notifications, WhatsApp, and SMS. You act as the CRM expert in every phase of campaign rollout, from design and planning to build, launch, and optimization. You will be providing tactics for campaign segmentation and personalization to maximize relevance and effectiveness. You ensure every campaign meets the latest standards and business requirements. You are responsible for managing the global CRM calendar and maintaining the automated marketing journeys that are triggered daily.
As the main host of the Global CRM community, you empower and train local CRM managers and support markets to enhance their strategies. You roll out new features or channels and drive innovation by monitoring external CRM trends, collaborating with vendors, agencies, and our product owner team. You ensure compliance and continually seek ways to improve efficiency. You use performance data to guide decisions, and you build a culture of experimentation and testing within the team. You are part of a diverse and talented global eCommerce team with a shared goal to drive and scale profitable growth.
This role reports to the Senior CRM Manager & is based on site at our Amsterdam office.
4 years or more in a CRM or Marketing Growth role
Experience in a fast paced and highly driven e-commerce environment
Background working in international environments and multi-market coordination
Skilled with multichannel campaigns: email, app notifications, WhatsApp, and SMS
Project management and coordination experience
Strong experience in audience segmentation and personalization
Proficient with analytics platforms such as Google Analytics and Adobe Analytics
Data-driven, focused on experimentation and A/B testing
Strong in reporting and process documentation
Up to date on the latest CRM trends and best practices
Experience with Salesforce Marketing Cloud or a similar tool is required
Comfortable with AMP script, HTML/CSS, and SQL
Strong understanding of data privacy and compliance
Collaborative team player with excellent communication skills
Fluent in English; additional language(s) is an advantage
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.