Ensure an omni-personal Client’s seamless experience across channels and touch points in line with the brand philosophy. Be meaningful for each single Client.
Welcome, Listen, Care, Pamper Clients in respect of the Human Privacy.
Spread the CRM culture within the team in Switzerland putting customers first in each and every activity planned and launched, embracing the Brunello Cucinelli’s philosophy.
Profile
As CRM Manager for Switzerland, you will support the execution and continuous development of CRM and clienteling activities within the Country, acting as a key link between HQ guidelines and local implementation.
In a refined and high-potential market such as Switzerland, you will embody a multifaceted role, combining operational excellence, analytical acumen, and a genuine sensitivity for elevated client experience.
You will contribute to strengthening client relationships through thoughtfully curated actions, in-store and Casa Cucinelli experiences, and a meaningful use of CRM tools, while supporting store teams in elevating their clienteling approach.
You will liaise with the EMEA CRM team to share best practices, local habits, analytics needs and actively participate to the CRM global guidelines definition to make sure they cover local needs
Reporting Line
You will report directly to the Regional Manager Switzerland.
You will maintain a functional connection with the EMEA CRM team and HQ CRM, ensuring alignment with global guidelines and initiatives.
Role Responsibilities
CRM & Client Development
- Execute CRM guidelines and initiatives locally, ensuring consistency with HQ direction
- Support the development and enrichment of the regional client portfolio through data quality and client insights
- Monitor and analyze CRM performance, identifying opportunities for continuous improvement
- Ensure proper use of CRM tools across the network, acting as a reference point for store teams
- Train and coach teams on clienteling best practices and CRM usage
- Support client acquisition initiatives and development of loyal ones
- Contribute to identify client opportunities through market analysis and store feedback
Client Experience & Events
- Plan, coordinate, and execute client experience activities and local events aligned with brand values, in agreement with EMEA CRM team, monitoring their effectiveness
- Support stores in organizing personalized clienteling actions
- Ensure a high level of attention to detail across all client touchpoints
Requirements
- 3-5 Years of experience in a similar position within international customer oriented companies, better if within the luxury / hospitality business
- Distinctive relational skills
- Strong organizational and execution skills with an analytical mindset with the ability to communicate results / customers’ insight at store level facilitating action plans definition
- Knowledge of data analysis tools and CRM systems, Salesforce knowledge will be a plus
- Marketing and communication dynamics tailored on local culture
- Proactive and adaptable
- Well-connected in Zurich or willing to build a network
- Fluency in English and German; French or Italian is a plus