CRM Data Quality & Operations Analyst - Canada Client

Industry/Sector

Not Applicable

Specialism

IFS - Internal Firm Services - Other

Management Level

Senior Associate

Job Description & Summary

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.

In digital marketing at PwC, you will focus on leveraging digital platforms and strategies to drive brand awareness, customer engagement, and lead generation for clients. Your work will involve managing social media campaigns, optimising website performance, and implementing data-driven marketing strategies.

• Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn’t clear, you ask questions, and you use these moments as opportunities to grow.

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

• Respond effectively to the diverse perspectives, needs, and feelings of others.
• Use a broad range of tools, methodologies and techniques to generate new ideas and solve problems.
• Use critical thinking to break down complex concepts.
• Understand the broader objectives of your project or role and how your work fits into the overall strategy.
• Develop a deeper understanding of the business context and how it is changing.
• Use reflection to develop self awareness, enhance strengths and address development areas.
• Interpret data to inform insights and recommendations.
• Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.

The Opportunity

When you join PwC Acceleration Centers (ACs), you step into a pivotal role focused on actively supporting various Acceleration Center services, from Advisory to Assurance, Tax and Business Services. In our innovative hubs, you’ll engage in challenging projects and provide distinctive services to support client engagements through enhanced quality and innovation. You’ll also participate in dynamic and digitally enabled training that is designed to grow your technical and professional skills.

As part of the Brand Management, Marketing and Sales team you coordinate studio requests, assign tasks, facilitate communication, and oversee daily workflow. As a Senior Associate, you analyze complex problems, mentor others, and maintain exemplary standards. You focus on building client relationships and developing a deeper understanding of the business context, while supporting project managers, contacting vendors for quotes, improving studio operations, purchasing stock assets, handling invoicing, and managing users and video assets in the digital studio system.

Responsibilities

The Salesforce Data Quality Analyst reports to the Salesforce Operations and Data Quality Manager and is responsible for maintaining and improving the accuracy of CRM data, including accounts, contacts, leads, campaigns and opportunities. This role conducts regular audits, performs data cleansing, and assists cross-functional teams to ensure data is reliable for Marketing and Sales initiatives.

Main tasks are:

• Maintain and update Salesforce CRM records for accounts, contacts, leads, campaigns, and opportunities, ensuring all required fields are complete and accurate, and merge duplicates according to data governance guidelines.

• Conduct routine audits to monitor data quality, identify and escalate issues, and track recurring data concerns in Salesforce.

• Perform data cleansing by cleaning, standardizing, enriching, and validating CRM data in Salesforce using appropriate tools.

• Support the Marketing Automation team by assisting with data-related inquiries, ensuring CRM data is accurate and ready for use in outreach and campaigns, and maintaining data consistency through management of picklists and validation rules.

• Document and maintain data quality procedures, assist with implementing new governance processes, and provide feedback to enhance data workflows and user onboarding

Travel Requirements

Not Specified

Job Posting End Date