POSITION: CRM Coordinator
DEPARTMENT: Sales & Marketing
REPORTS TO: Digital Marketing Director
FLSA STATUS: Salaried, Exempt
LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.
Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component — feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking — of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.
Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sound like a winning formula for you? Join us!
THE ROLE
As a CRM Coordinator, you will oversee the creation, execution, and optimization of email marketing campaigns for multiple venues, ensuring they align with brand objectives and drive customer engagement. You will collaborate with internal teams to develop strategies, analyze performance data, and enhance segmentation and targeting efforts. This role is perfect for a detail-oriented marketer who enjoys both the creative and analytical aspects of email marketing in a fast-paced, dynamic environment.
Essential Duties and Responsibilities
Build out A/B tests, formulate lead generation strategies and deploy email campaigns and automations to enhance customer engagement and experience across multiple venues
Maintain and enhance customer segmentation and targeting strategies for various shows and events for each venue
Collaborate with internal teams to align email marketing strategies with broader venue marketing initiatives
Monitor and analyze email performance metrics weekly to provide insights and recommendations for future strategy
Participate in meetings and presentations, providing insights and recommendations based on email performance data
Stay informed on industry best practices, emerging trends, and new technologies in CRM and email marketing
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
1 year of experience in CRM, email marketing, or digital marketing, preferably in e-commerce or sports-related industries
Experience with Klaviyo, Salesforce Marketing Cloud, (or a similar ESP) is strongly preferred
Familiarity with GA4 and email performance reporting tools
Skills and Abilities
Strong analytical skills with the ability to interpret data and provide insights
High attention to detail and ability to manage multiple projects simultaneously
Excellent communication and collaboration skills
Ability to work in a fast-paced, deadline-driven environment
Passion for sports and/or event marketing is a plus
COMPENSATION
Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: Remote
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
NOTE:
The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.