CRM Automation Specialist

About Us:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

The Team

The Digital Consumer Operations team is responsible for enabling best-in-class digital experiences across all DTC channels for Tommy Hilfiger and Calvin Klein. Within this team, the Consumer Analytics sub team delivers data-driven tools and capabilities that empower decision-making and optimize performance across media, eCommerce and marketing. By integrating insights, automation and scalable infrastructure, the team enhances consumer engagement and supports commercial growth in a fast-paced, omnichannel environment.

The Position

As a CRM Automation Specialist, you drive the hands-on execution of CRM campaigns, automations and customer journeys, delivering high-quality, data-driven communications while supporting day-to-day CRM operations.

You play a key role in PVH EMEA’s CRM transformation, enabling scalable, personalized journeys by translating business needs into effective solutions and leading initiatives in Salesforce Marketing Cloud (SFMC).

Acting as a technical expert and project lead, you collaborate with cross-functional teams, manage implementations and ensure operational excellence across CRM programs for Tommy Hilfiger and Calvin Klein

Key Responsibilities

Campaigns, Automation & Technical Execution

• Own and execute CRM campaigns, automations and customer journeys across channels using Salesforce Marketing Cloud (SFMC)
• Configure and manage Journey Builder flows, triggered campaigns and Automation Studio workflows (data imports, queries, scheduling)
• Design and implement scalable, trigger-based solutions and new campaign features to enhance customer journeys
• Build and maintain email templates using HTML/CSS, including dynamic content and personalization (e.g. AMPscript)
• Ensure data accuracy, segmentation and campaign setup (audiences, QA, scheduling) are executed to a high standard

Data, QA & Operations

• Manage audience segmentation, data extensions and data flows, ensuring accuracy and reliability
• Perform end-to-end QA checks across data, content and logic before launch
• Monitor campaign and automation performance, identifying and resolving issues related to deliverability, data, or setup
• Drive CRM operational excellence, ensuring scalable, efficient processes, documentation and continuous improvements

Collaboration, Ownership & Impact

• Act as a subject matter expert and translate business needs into scalable technical solutions
• Collaborate cross-functionally with Marketing, Tech, eCommerce and external partners to deliver high-quality solutions
• Manage external developers and support end-to-end delivery of CRM initiatives and enhancements
• Work closely with CRM and Marketing teams to understand lifecycle journeys and campaign requirements.
• Support the implementation of new campaigns and lifecycle journeys.
• Collaborate with technical teams when issues require deeper investigation.

Note: Responsibilities are not limited to the above and may evolve based on business needs.

Measures of Success

• Timely and accurate execution of CRM campaigns, automated journeys and technical enhancements
• Low error rates in campaign setup, data targeting and overall QA adherence
• High quality, consistency and efficiency in campaign and journey delivery
• Improved performance and operational efficiency across CRM processes
• High stakeholder satisfaction with technical support and project execution
• Scalable documentation and strong collaboration across internal and external stakeholders

Requirements

• 3–4 years of hands-on experience in CRM or marketing automation platforms
• Proven experience building campaigns, automations and customer journeys
• Solid SQL skills for segmentation and data handling
• Experience with HTML/CSS for email template development
• Familiarity with scripting for personalization (e.g. AMPscript or similar)
• Strong understanding of data structures (e.g. data extensions, audience models) and ability to work with complex datasets and campaign logic
• Experience managing marketing technology implementations and projects from concept to delivery
• Strong attention to detail with a clear QA and documentation mindset
• Solid problem-solving and practical decision-making skills
• Ability to work independently, proactively and accurately in a fast-paced environment
• Strong stakeholder management skills with experience working cross-functionally
• Experience collaborating with or managing external partners or development teams
• Clear and structured communication skills
• Fluent in English (verbal and written).

Behaviors

At PVH, how we act is as important as what we do. Here are some key behaviors we expect from our people:

ENTERPRISE FIRST – we act in the best interests of PVH and its consumers beyond our own team, brand, region or market.

DRIVE CHANGE – we lead by example and are optimistic about change. We challenge the status quo but fully commit once a decision is made.

CREATE CLARITY – we are diligent in providing context and setting our priorities so we can be productive quickly.

INSPIRE TRUST – we create safe spaces for debate and deliver on what we promise so people can learn to depend on us.

TAKE ACCOUNTABILITY – we focus on work with the biggest business impact and give candid feedback to each other.

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.  

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs 

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy 

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals 

• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts! 

Check out our Amsterdam Campus here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.