OVERVIEW:
Brand Content → Long-Term Brand World & Storytelling
Gymshark is growing fast, more stories, more content, more platforms, more pace. As output scales, our brand world needs to stay sharp, coherent and culturally relevant, no matter how fast things move.
The Creative Lead for Brand Content, exists to define, scale and protect Gymshark’s broader brand world. You’ll build the storytelling frameworks, creative standards and rhythms that hold everything together as the volume increases, ensuring our brand shows up with clarity, consistency and long-term intent across every channel.
This is the role that shapes how the world understands Gymshark: who we are, what we stand for, and how our brand story evolves over time.
Your mission: Build sustainable brand value by defining the brand world that everything else sits within.
This means:
- Strong frameworks.
- Bold narrative clarity.
- Social-first creative systems.
- Elevated craft.
- Consistency without compromise.
- And the ability to keep raising the bar even as output accelerates.
Options for this role to be FTC or permanent.
WHAT YOU'LL BE DOING:
In a nutshell;
- Define and evolve Gymshark’s brand world and long‑term storytelling frameworks.
- Lead social‑first brand expression across platforms, ensuring clarity and cultural relevance.
- Build scalable content systems rooted in strategy, insight and community behaviour.
- Set and raise creative standards across all brand content.
- Mentor and develop creatives at all levels.
- Partner with Brand, Marketing and Campaign teams to ensure cohesion across the calendar.
- Act as guardian of brand consistency while enabling flexibility and platform nuance.
WHAT YOU'LL NEED:
Essential:
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Extensive experience leading high‑frequency product launches, drops and campaign‑led brand moments, operating at speed while maintaining creative consistency and quality across large volumes of output.
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A standout portfolio showcasing big‑idea thinking, strong narrative judgement and channel‑first execution, with clear evidence of how your ideas translate across fast‑moving, high‑pressure environments.
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Exceptional art direction and creative taste, with the ability to set a clear visual and storytelling standard — and uphold that bar across multiple teams, formats and deliverables.
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Deep cultural awareness and fluency, with the ability to read nuance, interpret cultural signals and translate insight into creative that feels timely, relevant and authentic (never superficial or reactive).
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Advanced understanding of social platforms, formats and behaviours, and how to create work that is conceived natively for social while staying cohesive with the wider Gymshark brand world.
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Experience leading, mentoring and developing senior creative talent, bringing clarity, confidence and momentum to teams working under tight timelines and high expectations.
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Proven ability to thrive in high‑tempo, high‑expectation environments, applying structure, judgement and calm leadership to protect creative excellence when pressure is highest.
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Excellent communication and presentation skills, with the confidence to articulate creative intent, challenge thinking constructively and build belief with senior stakeholders.
You must be able to attend GSIQ (Solihull) offices a minimum of 3 days per week; London based professionals considered with regular travel to Birmingham, Solihull.
CLOSING DATE: Thursday 12th March 2026
As a part of the interview process you will receive a detailed JD and a meeting with the Brand TA Manager who will be able to answer and questions you may have relating to this opportunity.
BELONGING AT GYMSHARK.
Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com.
ABOUT US.
We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.
THE PERKS.
Standard benefits include:
- Performance-based Bonus opportunity
- Funded Healthcare benefit
- 25 days holiday, additional day for your birthday & Bank Holidays
- Contributory Employer pension scheme
- Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
- Gymshark Employee Discount & long service awards
- Access to High Street cashback and discounts
- Financial, Physical and Mental Wellbeing Support
- Enhanced Family Leave package
- Life Assurance
Office location specific benefits include (IQ):
- Gym Membership to The Lifting Club (LC)
- Onsite lunch provision & coffee bars
- EV charge points available
Office location specific benefits include (LDN):
- Funded multi-site fitness membership
Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.