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Oliverseapac

Creative Director - Generative AI & Design | Beauty AI Studio

Mumbai, India Full Time

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Creative Director - Generative AI & Design | Beauty AI Studio

Location: Mumbai, India 

Work Timings: 6:30am to 3:30pm   

 

About the role: 

This is an opportunity to join Beauty AI Studio (BAIS), OLIVER's creative solution designed specifically for Unilever's Beauty & Wellbeing portfolio, as Creative Director — setting the creative standard for Gen AI-powered beauty content across multiple markets and some of the world's most iconic beauty brands, including Dove, TRESemmé, Pond's, and Simple, to name a few. 

Based in the BAIS Maker Hub in India with a hybrid working arrangement, you'll be the creative authority at the heart of the Hub — ensuring every asset produced meets the premium beauty aesthetic that Unilever's brands demand, regardless of the market it's made for. You'll interface directly with in-market brand teams, BAIS client service leads, project managers, and Comms Strategists — translating brand vision and market insight into creative direction that the Hub's production teams can execute with precision, consistency, and craft. 

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process. 

The Creative Director is the creative conscience of the BAIS Maker Hub — accountable for the quality, consistency, and beauty aesthetic of all Gen AI-assisted creative output produced for Unilever Beauty & Wellbeing across multiple markets. This is a director-level role that combines daily programme management and team guidance with senior creative authority: setting the standard, defending it rigorously, and building the capability of the team around you to meet it every time. 

You'll provide strategic creative direction across the Maker Hub's output — from social-first content and hero campaign films to retail and e-commerce assets — ensuring Gen AI tools are used with intention, human creative oversight is never compromised, and the visual language of each Unilever brand is upheld across every deliverable. With deep expertise spanning copywriting, art direction, design, print, advertising, and broadcast creative, you'll lead these disciplines across the organisation as required — designing creative solutions that meet Unilever's business needs at a strategic level, not just a production one. You'll work closely with in-market brand teams and BAIS client service, project management, and Comms Strategy functions to ensure creative direction is grounded in brand strategy, market insight, and platform relevance — and that the Hub's output reflects the highest standards of beauty aesthetics across skincare, haircare, and wellness categories. 

  

What you will be doing: 

The role combines senior creative direction with daily programme management: setting quality benchmarks for AI-assisted production, leading creative reviews across all active workstreams, and ensuring Gen AI tools are used with rigorous human oversight. The Director also serves as the most senior creative point of contact on key accounts, presenting work with authority to senior Unilever stakeholders and building trust in AI-assisted creative production at the highest level. 

The role requires deep beauty sector expertise — specifically across skincare, haircare, and wellness — alongside advanced proficiency in Gen AI image, motion, and design tools, and broad creative leadership across copywriting, art direction, design, print, advertising, and broadcast. The successful candidate will interface with in-market brand teams across multiple markets, partner with client service, project management, and Comms Strategy functions, and mentor the Hub's creative and production talent. This is a senior leadership position that demands both aesthetic precision and operational clarity — the ability to hold a premium creative standard at scale, drive Gen AI innovation across the programme, and develop the team and frameworks that make consistent, high-quality beauty content possible. 

Creative & Technical Leadership:  

  • Set and own the creative standard for all Gen AI-assisted output produced by the BAIS Maker Hub — holding quality across social, digital, e-commerce, print, advertising, broadcast, and campaign assets for Unilever Beauty & Wellbeing brands across multiple markets. 
  • Provide strategic creative direction to the Maker Hub's production teams — translating brand briefs, market insight, and beauty aesthetic principles into clear, actionable creative direction that teams can execute consistently at scale. 
  • Lead creative reviews across all active workstreams — evaluating output against brand standards, beauty aesthetic benchmarks, and platform requirements before delivery to in-market teams or clients. 
  • Establish and maintain creative quality benchmarks for Gen AI-assisted production — defining what premium beauty looks like across skin texture, colour grading, light quality, product rendering, and brand tone for each Unilever brand. 
  • Lead creative insight development and creative input to toolkits as required — ensuring the Hub's creative frameworks and assets are strategically grounded and practically usable across markets. 
  • Design creative solutions to meet client business needs at a strategic level — applying knowledge across copywriting, art direction, design, concept development, print, advertising, and broadcast creative. 
  • Identify and resolve creative quality issues proactively — providing clear, constructive direction that elevates output without disrupting delivery momentum. 
  • Oversee the creative development of all collateral material produced by the Hub — from origination and concepting through to final execution. 

Programme Management & Account Leadership:

  • Provide daily programme management and team member guidance across the Maker Hub — ensuring creative workstreams are well-directed, priorities are clear, and production teams are supported to deliver to the required standard. 
  • Oversee multiple accounts or the largest, most complex client accounts within the BAIS programme — and serve as the most senior creative point of oversight on certain accounts where required. 
  • Act as a significant communicator and creative lead for large strategic client accounts — presenting work with authority, building trust with senior Unilever stakeholders, and representing the creative quality of the Hub at the highest level. 
  • Manage the creative health of accounts proactively — identifying risks to quality, consistency, or client confidence early and resolving them decisively. 

Gen AI Creative Direction:

  • Direct the Maker Hub's use of Gen AI tools within the creative process — establishing best practices, prompting frameworks, and quality control processes for AI-assisted content production across beauty categories. 
  • Evaluate and integrate emerging Gen AI tools and techniques into the Hub's creative workflows — assessing their impact on output quality, production efficiency, and brand integrity. 
  • Set clear parameters for where Gen AI enhances creative output and where human craft and oversight must lead — ensuring the team applies rigorous judgement to every AI-assisted deliverable. 
  • Drive innovation in Gen AI creative approaches across the BAIS programme — sharing best practice, leading knowledge sessions, and continuously raising the capability of the Hub's creative and production teams. 

Cross-functional Collaboration 

  • Interface with in-market brand teams across BAIS markets to understand local beauty culture, brand priorities, and market-specific creative requirements — ensuring Hub output is culturally relevant and brand-consistent in every market it serves. 
  • Partner with BAIS client service leads, project managers, and Comms Strategists to align creative direction with strategic intent, delivery timelines, and client expectations. 
  • Collaborate with Comms Strategists on campaign and content development — ensuring creative execution reflects the strategic platform and resonates with target audiences across each market. 
  • Build trust with Unilever brand stakeholders in Gen AI creative applications — presenting work with authority, explaining creative decisions clearly, and demonstrating the value of AI-assisted production without compromising brand equity.

Team Development & Studio Leadership