Creative Director, Art – Creative Labs (NYC)

Creative Director, Art – Creative Labs (NYC)

About Us

SharkNinja is a global product design and technology company delivering 5-star-rated lifestyle solutions that positively impact millions of homes around the world. Powered by two category-defining brands—Shark and Ninja—we bring disruptive innovation to market repeatedly, expanding into new categories and achieving significant global growth and brand love. Headquartered in Needham, MA and supported by 3,300+ associates worldwide, our products are sold everywhere consumers shop—online, in-store, and around the globe.

About Creative Labs

Creative Labs is SharkNinja’s in-house creative engine—where product storytelling comes to life. We turn breakthrough innovation into unforgettable visual worlds, narratives, and campaigns that inspire consumers and drive the business. Our creative culture is fueled by spark plugs: bold thinkers who energize teams, take risks, champion the craft, and push ideas further in the moment.

We are building a world-class creative team in New York City—high-velocity makers who shape the future of how SharkNinja brands show up across platforms, channels, and markets.

Role Overview

We are seeking a Creative Director, Art who operates as both an upstream conceptual visionary and a downstream executional craft expert. This leader brings the energy, intuition, and taste of a “creative spark plug”—someone who can riff in real time, ignite new ideas, elevate visual storytelling, and enhance the creative culture around them.

In this role, you will define and drive the visual identity for campaigns, launches, content systems, packaging, product storytelling, and full-funnel activations. You will collaborate closely with Creative Directors (Copy), designers, motion artists, strategists, and cross-functional partners to bring breakthrough creative to life across multiple global brands.

This is a hands-on leadership role for an art director who loves making, shaping, and pushing work to its highest expression.

Key Responsibilities

Top-of-Funnel Visual Strategy + Concept Development

• Develop upstream visual platforms and conceptual territories rooted in insight, product truth, and bold design thinking.
• Turn product benefits and innovation into emotionally resonant visual ideas that surprise, inspire, and differentiate SharkNinja.
• Lead the creation of high-level concepts, moodboards, sizzles, prototypes, and campaign directions that set the creative vision for teams downstream.

Art Direction Leadership + Spark Plug Behaviors

• Bring energy and enthusiasm to every room—sparking creative momentum and elevating ideas on the spot.
• Lead and inspire designers, art directors, motion teams, and external partners to produce visually stunning, high-impact work.
• Present creative with confidence and passion—even to large executive audiences—clearly articulating the vision and rationale.
• Use feedback as fuel to push ideas further rather than pull them back.
• Model a hands-on, sleeves-up approach to artistry, craft, and execution.

Downstream Execution + Design Craft Excellence

• Ensure world-class visual execution across upper-funnel campaigns, digital and social content, retail, packaging, and product storytelling.
• Work closely with motion and production teams to shape the look, feel, pacing, and expressive identity of our work.
• Uphold design standards for clarity, consistency, and global relevance—while empowering local teams to adapt visual systems thoughtfully.
• Champion high craft across typography, layout, composition, storytelling, color, photography, film, and 3D design.

Product Storytelling + Visual Expression

• Translate complex technology and engineering into compelling, premium, consumer-first visual narratives.
• Partner with Product Development, Engineering, CI, and Marketing to ensure visuals communicate innovation, performance, and emotional connection.
• Visualize product stories from zero to one—sketching concepts, storyboarding, prototyping, and directing shoots.

Creative Collaboration + Team Alignment

• Build strong partnerships with Copy Creative Directors, Marketing, Insights, Product, and Sales.
• Unite teams with influence and generosity—sharpening ideas, elevating teammates, and strengthening shared creative direction.
• Manage relationships with external creative agencies, production partners, and freelancers when needed.

Qualifications & Skills

• 10+ years of art direction and creative leadership experience at top-tier agencies, in-house studios, or consumer brand organizations.
• Portfolio demonstrating exceptional visual thinking, conceptual strength, campaign leadership, and world-class craft.
• Proven ability to direct photo and video shoots, motion content, brand systems, packaging, and integrated visual storytelling.
• Deep fluency in design tools (Adobe Creative Suite, Figma, 3D design tools, AI-driven creative platforms).
• Strong understanding of digital, social, upper-funnel creative, and visual-first brand building.
• Comfort operating in fast-paced, high-volume environments while maintaining impeccable visual standards.
• Exceptional communication and presentation skills; ability to articulate design and inspire confidence at all levels.
• Relentless curiosity, competitive awareness, and passion for sharpening the brand’s visual edge.

 

 

Our Culture

At SharkNinja, we don’t just raise the bar—we obliterate it. Our Outrageously Extraordinary mindset drives us to take risks, tackle the impossible, and deliver work that reshapes categories. If you are a maker, a challenger, a visual innovator, and a natural spark plug, you’ll thrive here.

What We Offer

Competitive health plans, PTO, retirement programs, ESPP, wellness initiatives, SharkNinja product discounts, and access to bold learning experiences led by leading creative voices. Joining SharkNinja means joining a community of creators who disrupt markets—not just participate in them.