Corporate Director of Marketing

Corporate Director of Marketing

At MBK Senior Living, we're committed to putting people first – our residents and team members. Exceeding expectations and enriching lives drives our day-to-day. And it's all powered by Yoi Shigoto, a Japanese concept that translates to "good, quality work." It's more than a mantra. It's part of our company-wide commitment to build trust, set high standards, and develop potential in ourselves and others!

Whether you're looking for a flexible, part-time job or the pathway to a lasting career, you'll find it here at MBK Senior Living–and a whole lot more! When you join the MBK Senior Living team, you'll enjoy:

-Impacting lives and building lasting relationships

-Executing exceptional signature programs in dining, fitness, wellness, and care

-A supportive community team that encourages personal and professional growth and celebrates your

success

-A fun-filled, energetic environment that's centered in hospitality and high-quality service

-Competitive salaries

-Professional development, training, and personal coaching through our Mentor, Buddy, and Executive

Director in Training Programs

-Education loan assistance & scholarships

-Financial and legal services

-Team Member discounts

-Health and Wellness resources

Full-time benefits include:

-Rich benefits package including Medical, Dental, Vision and 401k matching up to 4%

-Childcare and eldercare assistance

-Flexible spending accounts

If you're looking for a place where you can make an impact, find purpose and joy, and receive the training, tools, and support to reach your career goals – look no further, apply today!

Job Description

MBK Real Estate is hiring a Corporate Director of Marketing to lead our Senior Living Marketing team at our Home Office in Irvine, CA!

This role will be hybrid with 3 days in office and 2 days remote.

Job Summary:

The Corporate Director of Marketing is a strategic leader responsible for developing and executing marketing initiatives that drive brand awareness, lead generation, occupancy growth, and revenue performance across MBK Senior Living communities. This role sets the vision for marketing strategy while ensuring alignment with sales objectives, operational priorities, and MBK’s mission and values.

Reporting to the SVPSM, the Corporate Director of marketing partners closely with Sales, Operations, and Executive Leadership, providing strategic direction, campaign oversight, and data-driven insights that support both immediate results and long-term growth. This leader ensures brand consistency, market differentiation, and effective deployment of marketing resources across all communities.

Supervisory Responsibilities:

• Hire, train, set performance goals and timelines, monitor and evaluate performance, and provide coaching for Marketing Managers, Marketing and Sales Coordinators, and Graphic Designers.

Duties & Responsibilities:

• Develop and execute a comprehensive corporate marketing strategy aligned with company occupancy and revenue goals.
• Analyze performance data and market trends to refine marketing strategy and maximize ROI.

• Oversee digital marketing strategy, including website optimization, SEO/SEM, paid media, reputation management, and third-party lead sources.
• Monitor lead flow, cost per lead, conversion metrics, and campaign performance.
• Select, negotiate, and manage marketing vendors and agency partnerships. Evaluate and optimize third-party partnerships (e.g., referral aggregators, digital vendors).
• Develop and manage the corporate marketing budget, monitoring marketing spend and ROI across regions and communities.

• Partner with Regional Directors of Sales to identify underperforming markets and deploy targeted marketing solutions.
• Guide communities in the development and execution of local marketing plans.

• Conduct and oversee market research to assess competitive landscape and emerging trends, providing actionable insights to leadership regarding market threats, opportunities, and strategic adjustments.
• Support community events, grand openings, repositioning efforts, and rebranding initiatives.

• Develop and maintain productive relationships with internal stakeholders and external partners. Promote collaboration between Marketing, Sales, and Operations to ensure unified messaging and execution.
• Model MBK’s mission and values in leadership approach and decision-making.
• Reinforce a culture of accountability, innovation, and continuous improvement within the marketing function.

• Maintain a safe and secure environment for team members, residents, and guests following established safety standards, policies, and procedures.
• Understand and comply with Federal, State, and local regulations, and company policies and procedures concerning the department.
• Perform other job duties or special projects as assigned or requested by Senior Vice President of Sales and Marketing

Education Requirements:

• Bachelor’s degree in business. communications, marketing or related field, required.
• MBA preferred.

Experience Requirements (in years):

• 8+ years’ experience in technology, or directly related industry, marketing experience.
• 5+ years in a strong leadership/management role.
• Experience managing marketing programs and channel marketing, preferred.

• Experience managing budget and external vendors.
• Experience working at both tactical and strategic levels.

Required Competencies/Licenses/Certifications:  

• Proficient in PC use with solid skills in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint, Teams, etc.), Adobe Creative Suite, and Google Analytics; Welcome Home, HubSpot, and WordPress experience, a plus.
• Must complete required Background clearances, health screening and provide negative TB test results within 7 days of employment (must be within the last 6 months).
• Valid state issued driver’s license and valid insurance, or reliable method of transportation.
• Excellent communication skills, written and verbal, including the ability to read, write, and speak English, confident presenting in public and to small groups.
• Ability to deal tactfully and professionally at all times with personnel, residents, family members, and guests.
• Must demonstrate the ability to work independently, exercise sound judgement, and make effective decisions in all circumstances, including stressful situations.
• Highly organized with strong project management, planning, multitasking, creativity, and analytical skills; able to present a positive and professional image at all times.
• Ability to work in a fast paced, high-energy environment and be a proactive communicator.

Physical Demands & Work Environment:

• Must be able to work during normal business hours at the Irvine, CA Corporate office three days per week, and be able and willing to travel to communities 10% of the time, as business needs dictate.
• Must be mobile and able to perform the physical requirements of the job, including standing, walking, bending, kneeling, squatting, pulling, lifting overhead, repetitive motion and sitting/working at a computer for prolonged periods.
• Able to move intermittently throughout the workday and between neighborhoods.
• Ability to lift and carry up to 50 pounds and push up to 250 pounds, as necessary.

Salary: $160,000-$180,000 + Bonus

Inspiring people, creating experiences, and supporting goals are just a few ways MBK Senior Living creates a positive work environment. It's how we support our team members, serve our residents, and achieve our pursuit – to be the senior living provider of choice in each market we serve.

MBK Senior Living has pursued this goal for more than 30 years. Currently, the company owns and operates 35 Independent Living, Assisted Living, and Memory Care services in senior living communities throughout the Western United States. We’re proud to have been ranked among the Top 50 "Best Workplaces in Aging Services" by Fortune magazine and certified as a “Great Place to Work” by the Great Place to Work Institute since 2017. 

MBK is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or other protected reason.  Our company is committed to providing access, equal opportunity and reasonable accommodation for qualifying individuals in employment, its services, programs, and activities. To request reasonable accommodation, contact talentacquisition@mbk.com. 

 

Regulatory Disclosures for Senior Living Communities with Medicaid Residents:   An “Excluded Party” is a person that the federal or state government found not eligible to provide care and services in a facility that receives Medicare or Medicaid funding.  If employed at one of our senior living communities that receives Medicare or Medicaid funding, team members must not be considered an “Excluded Party” as defined by the U.S. Department of Health and Human Services, any state Medicaid Programs, and any additional federal and state government contract programs.  If, as a team member, you learn that you are an Excluded Party at any time, you must present your Excluded Party notice letter to your supervisor immediately.  

 

Other Regulatory Requirements:  If employed at one of our senior living communities, team members must continually comply with certain laws and regulations that impact the company, including, but not limited to, as applicable, state licensing regulations, the Health Insurance Portability and Accountability Act of 1996 (HIPAA), Resident Rights as defined by the U.S. Department of Health and Human Services, and any other federal or state laws relating to team members’ professional licenses.

HIPAA Disclosure:

 

All Team Members prior to commencing employment and once employed must not be considered an “Excluded Party” as defined by the Medicare and state Medicaid Programs as well as other federal and state government contract programs. If as an associate you learn you are an Excluded Party, you must present your Excluded Party notice letter to your supervisor immediately. An Excluded Party is a person that the federal or state government found not eligible to provide care and services in a Community that receives Medicare or Medicaid funding. In addition, at all times, during your employment, all associates must be in compliance with certain laws and regulations that affect the company, including but not limited to Resident Rights, HIPAA, State licensing regulations, and those laws relating you an associates’ professional license.