Copywriter- DTC & E-Commerce

Copywriter, DTC & E-Commerce Creative 

SharkNinja New York, NY | On-site 3x per week | Reports to: VP Creative, DTC & E-Commerce

About SharkNinja 

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. Headquartered in Needham, Massachusetts with more than 4,100 associates, SharkNinja products are sold at key retailers, online and offline, and through distributors around the world. 

Role Summary 

The Copywriter will be an important voice within SharkNinja's DTC and E-Commerce Creative team, where brand storytelling and commerce performance come together. This role partners closely with Creative, Brand Marketing, Performance Marketing, and Product teams to drive awareness, conversion, and loyalty across our direct and digital commerce channels. From campaign copy and landing pages to paid social and email, this role ensures SharkNinja's Shark and Ninja brands show up with clarity, consistency, and impact at every consumer touchpoint. 

You'll thrive here if you love the intersection of brand and performance, can move fast without sacrificing craft, and know how to write copy that doesn't just sound good — it converts. 

Key Responsibilities 

• Write compelling, conversion-driven copy for landing pages, PDPs, email, paid social, digital advertising, and other direct-to-consumer touchpoints 

• Support the development of creative concepts and copy for DTC campaigns, product launches, and always-on commerce content across Shark and Ninja brand channels 

• Translate product features and innovations into consumer-first messaging that drives both brand love and purchase intent 

• Leverage AI tools to accelerate ideation, copy iteration, and content production while maintaining brand voice and creative quality 

• Partner with Art Directors, Designers, and Creative Ops from concept through execution, ensuring copy and creative work together seamlessly 

• Collaborate with Performance Marketing, Brand Marketing, and Consumer Insights to align messaging with business goals and audience signals 

• Use performance data and consumer insights to refine messaging and evolve copy based on what's working 

• Help maintain brand voice consistency across DTC and e-commerce channels for both Shark and Ninja 

 

Qualifications 

Must-Haves 

• 2+ years of experience as a copywriter with a focus on DTC, e-commerce, or performance-driven creative 

• Bachelor's degree in English, Communications, Linguistics, Marketing, or a related field 

• Proven ability to write across multiple formats including digital advertising, email, landing pages, PDPs, and paid social 

• Experience writing copy that balances brand storytelling with conversion performance 

• Working knowledge of the DTC and e-commerce funnel and how copy drives results at each stage 

• Hands-on experience using AI tools such as ChatGPT, Claude, or similar platforms for creative ideation, copy drafting, and content iteration — this is a requirement, not a nice-to-have 

• Strong written and verbal communication skills with the ability to present and defend creative decisions 

• Detail-oriented with the ability to manage multiple projects in a fast-paced environment 
• SEO, GEO, and AEO expereince 

Nice-to-Haves 

• Experience within consumer products, lifestyle, home, or technology-driven brands 

• Familiarity with A/B testing and performance-informed creative development 

• Experience collaborating within in-house creative teams or integrated agency environments 

• Comfort working in highly iterative, test-and-learn creative models 

 

Core Competencies & Behaviors 

• Consumer-obsessed mindset with a passion for commerce storytelling 

• Entrepreneurial, ownership-driven approach with a nothing-is-impossible attitude 

• Collaborative partner who thrives in cross-functional environments 

• Curious and strategic thinker who balances creativity with business and performance goals 

• Adaptable, resilient, and energized by fast-paced change 

 

Tools & Capabilities 

• AI tooling (ChatGPT, Claude, or equivalent) — required 

• Working knowledge of DTC and e-commerce copywriting best practices 

• Familiarity with performance marketing platforms and digital commerce environments 

• Comfort collaborating within creative workflow tools and project management platforms 

• Eagerness to quickly learn new product categories and technologies