Job Description:
About Dentsu India:
Dentsu International comprises of five leadership brands - Carat, Dentsu Creative, dentsu X, iProspect, and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.
Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.
Role Summary:
We are seeking a talented and culturally aware Copywriter to join our creative team at dentsu, Chandigarh. The purpose of this role is to conceptualise and realise ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas. They can act as mentor to junior members of the team and encourage learning.
Location: Chandigarh
Designation: Copywriter
Experience: 2–3 years of agency experience in copywriting.
Language Requirement: Must be able to speak and write Punjabi (including Gurmukhi script)
Key Responsibilities:
Writes narratives, scripts and storyboards, annotations and treatments.
Expresses ideas with clarity; on brand; on message, and targeted to the audience.
Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity.
Comprehends and understands brand continuity, brand guidelines and brand positioning.
Creatively supports the effective use of technology and its applications to solve business problems.
Contributes work to pitches.
Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration.
Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors.
Executes creative concepts together with the Art Director at the direction of the creative director.
Candidates must also be able to speak and write Punjabi, including the Gurmukhi script.
Key Skills
Bachelor’s degree in Mass Communication, Journalism, Advertising, Literature, or a related field.
2–3 years of experience as a copywriter, preferably in an advertising agency.
Strong command over the Punjabi language & Gurmukhi script, along with English and Hindi.
Ability to develop clear, compelling, and creative copy across digital, print, social media, radio, and video formats.
Excellent storytelling ability with an understanding of local culture and public sentiment.
Familiarity with integrated marketing campaigns and collaborative workflows with designers and art directors.
Strong attention to detail and openness to feedback.
To apply, please share your updated CV by filling out the complete Job Application Questionnaire while applying online, or by emailing the details listed below to sonam.malik@dentsu.com (this helps us process your application faster):
Email subject: Ref: Copywriter role with Dentsu, Chandigarh
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Location:
ChandigarhBrand:
Time Type:
Full timeContract Type:
Permanent