Copywriter, Advertising & Social (Performance Marketing)

Copywriter (Mid-Level)

Location: New York or Mountain View California (Hybrid)
Team: Gen Studio / Marketing Brand & Communications

About Gen

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

How We Work

Our hybrid work style (3 days in the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work.

About the job

Gen Studio is seeking a Copywriter (Advertising & Social) who is passionate about creating high-impact, performance‑driven creative for modern digital channels. This role is responsible for writing a high volume of product and brand advertising copy that drives awareness, consideration and action across paid and organic social, digital media and integrated campaigns.

You’ll develop and deliver compelling creative for a variety of brand and product initiatives, translating ideas into scroll‑stopping copy that connects with audiences quickly and clearly. You’ll collaborate closely with creative, marketing, design, strategy and compliance partners—as well as external agencies—to help bring Gen Studio’s ideas, clients and campaigns to life.

Key Responsibilities

• Write short‑ and long‑form copy for paid social, organic social, digital advertising and campaign creative.
• Produce strong, performance‑minded copy across headlines, hooks, captions, primary text, scripts, CTAs and body copy.
• Develop advertising and social messaging that clearly communicates product value, brand positioning and key benefits.
• Partner with designers, motion teams and strategists to concept and refine creative ideas that work visually and verbally.
• Ensure all copy is on‑brand, consistent in tone and quality, platform‑appropriate and optimized for performance.
• Collaborate closely with legal, compliance, product, agencies and cross‑functional partners to produce best‑in‑class creative.
• Review, proofread and provide feedback on copy from other writers or collaborators.
• Stay current on platform trends, creative formats and advertising best practices, and apply them to daily work.
• Contribute to creative testing and iteration by generating multiple concepts, angles and variations.

About you

• You have 5+ years of copywriting experience with a strong focus on advertising, paid media and/or social media.
• You’ve written for consumer brands, agencies or creative studios; fintech or regulated industry experience is a plus.
• You’re comfortable collaborating with compliance and/or legal teams and working within structured review processes.

Skills

• Proven ability to write clear, persuasive and engaging copy across multiple digital platforms.
• Strong concepting skills and comfort generating multiple ideas
• Highly organized with strong attention to detail and the ability to manage multiple projects and deadlines.
• Solid understanding of the relationship between copy, design and performance.

Personal attributes

• Curious, experimental mindset and enthusiasm for testing new creative approaches.
• Positive, collaborative attitude and excitement about building strong creative work as part of a team.

What’s next

If this sounds like you, we’d love for you to apply and share your resume and portfolio showcasing relevant advertising and social copy. Qualified candidates will be contacted by the recruitment team to discuss next steps in the interview process.

The annual base salary for this position is expected to be $104,500 . Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.