Coordinator, Retail

AMB Sports & Entertainment is a subsidiary of AMB Group LLC, and is comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC and Mercedes-Benz Stadium.

Atlanta Falcons

The Atlanta Falcons are a professional American football club and member of the National Football League (NFL).  The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia.  The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur Blank, co-founder of Home Depot, in 2002.  Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field.

Mercedes-Benz Stadium

Mercedes-Benz Stadium is the new home of the Atlanta Falcons and Atlanta United and opened for its first events in August 2017.  The stadium is also host of numerous other sports and entertainment events. The multi-purpose venue  features flexible capacity that can expand to up to 83,000 seats; a retractable roof structure inspired by the oculus in the ancient Rome Pantheon; views of the Atlanta skyline; a 360-degree HD video halo board that, at nearly six stories tall and 1,100 linear feet in diameter, is  the largest in the NFL and the world; an exterior fan plaza that provides fans with pre- and post-game entertainment; and a host of bars, restaurants and unique gathering destinations   offering fans an unparalleled  game day experience.  Mercedes-Benz Stadium is part of AMB Sports & Entertainment, which also includes the Atlanta Falcons and Atlanta United.

Atlanta United

Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season of existence, the earliest an expansion team has won the title since 1998. During its inaugural season, Atlanta became just the fourth team in league history to qualify for MLS Cup Playoffs in its first year. The club has set multiple league records including season tickets sales (36,000-plus), single-game attendance (72,243), single-season average (53,002) and total home attendance (901,033). Owned by one of the city’s most influential businessmen and philanthropists, Arthur M. Blank, and led by club President Darren Eales, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit: www.atlutd.com, and follow @ATLUTD.

Who we are 

We use our core values as a compass to guide our decisions because they are our North Star.  If we live our core values daily, we know everything else will take care of itself.  We enjoy a culture rooted in giving back to others through our time, talents, labor, and financial commitment.  We are successful when we collaborate with and value each other like family, maintain a hunger to delight guests and continuously innovate, listen closely for even the smallest need for improvement, stand up for convictions, and genuinely own our responsibilities as if our name is on the outside of the building.

Our Ideal Candidates

Actively Listen – Take an active role in listening by being present in the moment, using healthy body language, and ensuring joint understanding.  When we read between the lines and hear what others are saying and what they are not saying, we encounter amazing opportunities to go the extra mile in serving them. 

Collaborate – Realize that we are better together than we are alone.  We achieve much better results when others have the opportunity to add their diverse perspectives.  Be open to feedback and actively seek input from a variety of people at varying levels because the best ideas come from those who are closest to those we serve.

Engage in Servant Leadership – Put others ahead of yourself even when it’s difficult.  Find opportunities to lead by example in the way you pitch in and help others.  Giving back to others is at the heart of what we do. 

Build Relationships – Cultivate trust in relationships by showing respect and sensitivity.  Invest time in helping others to continuously improve by listening to their ideas and helping them to continuously improve. 

Own Results – Own issues you encounter even when they are outside of your area of responsibility by taking action or seeking out the needed resolution. You are empowered and expected to take risks aimed at exceeding the expectations of our guests.  Take advantage of this rare opportunity by utilizing available resources.     

Position Summary

This position provides fast-paced support and assistance to the retail department for Mercedes-Benz Stadium, Atlanta Falcons,  Atlanta United and the new NWSL club. The retail businesses include but are not limited to eCommerce, Atlantic Station and Mercedes-Benz Stadium stores as well as large-scale 3rd party events. 

Roles and Responsibilities

Product Development

• Leverage fresh, forward-thinking concepts from sports merchandise to drive product development.
• Establish annual planning timelines and calendars for custom collections across all clubs.
• Develop and implement processes for continuous product refreshes and generic creative design initiatives.
• Attend cross-functional meetings to align creative, marketing, logistics, social, retail, and operations.
• Source merchandise across multiple licensees to expand seasonal and evergreen assortments.
• Coordinate order deliveries, freight tracking, and sample management.

• Oversee purchase order creation and verify receipt of merchandise with Fanatics.
• Track product timelines and shipping status; adjust PO start/cancel dates as needed.
• Coordinate billing processes and distribute departmental invoicing breakdowns.
• Lead all payments of invoices from outside vendors to ensure all departments receive them in a timely manner
• Develop launch plans including unit distribution, timelines, and campaign strategy.

Retail Operations

• Develop comprehensive game-day notes for each event for retail operations team, aligning key internal details.
• Lead retail operations for 3rd party events (concerts, high-traffic stadium events) from conception to actual event day
• Manage pre-event preparation for all concerts and 3rd party events and work select events
• Create retail location summaries and post-event (after-action) decks highlighting major issues across all events.
• Improve delivery accuracy through enhanced communication workflows with stadium operations.
• Remain in constant communication with licensees in regard to deliveries
• Responsible for project management tracking on Mondays.com for all product launches and special projects
• Manage signage orders and coordinate pickup with third-party vendors.
• Assist with producing Atlantic Station player events and attending these events
• Participate in events and recommend operational improvements for retail execution.
• Manage Mondays.com boards for retail calendar, social calendar and graphics
• Work with creative on photo shoots & graphics packages for eCommerce
• Research retail best practices across all leagues for social media
• Track sell throughs of all custom collections and league-wide initiatives
• Lead AMBSE new employee box and backpack ordering logistics

Retail Marketing & Reporting

• Partner with marketing and sponsorship teams to execute player appearances and events.
• Assist with promotional calendar, holiday sales and gift with purchase programs for in-venue and eCommerce
• Refresh in-store signage and maintain up-to-date promotional merchandising.
• Assist with social media strategy and track retail social posts

• Report sales performance across launch milestones
• Conduct year-over-year collection sell-through analysis.
• Analyze sales by location and product category to identify top performers.

• Create comprehensive recaps covering marketing, social, digital and sales performance.
• Plan and manage monthly and holiday promotional activations.
• Oversee in-store merchandising refreshes and signage rollouts.
• Track key e-commerce KPIs through retail and affiliate links.
• Work with data analytics team on ad hoc retail reporting as needed
• Assist with reporting after each Falcons game and United match
• Manage Atlantic Station retail sales reports
• Assist with monthly AMBSE report for executive team

Project & Order Management

• Manage internal merchandise orders across Nike, adidas, and custom collections and manage distribution and logistics
• Maintain workflows, timelines, projects and priorities using Monday.com boards.
• Manage Falcons and Atlanta United retail initiative calendars.
• Monitor and reconcile open vendor orders.
• Manage signing day ordering, distribution and logistics for all teams
• Build seasonal production schedules and recurring inventory planning.

• Delegate order execution responsibilities and manage workload allocation.
• Create post-event recaps and operational reviews.

• Build and execute employee retail incentive and discount programs (40–50% off).
• Grow vendor partnerships supporting corporate retail programs.

League & E-Commerce Collaboration

• Lead execution of league retail initiatives in alignment with NFL, MLS and NWSL guidelines.
• Align club retail launches with NFL, MLS & NWSL eCommerce platform rollout.
• Partner with licensees to review seasonal product assortments and capabilities.
• Lead MLS Licensee Portal management and seasonal submissions.
• Create and distribute retail tracking links for e-commerce launches.
• Identify new product and licensing opportunities and align with Fanatics.

Qualifications and Education Requirements

• 1-2 years of retail experience, preferably in sports
• Bachelor’s degree in related field
• Knowledge of the NFL and MLS
• Must be able to work nights, weekends and holidays for select Atlanta Falcons, Atlanta United, Mercedes-Benz Stadium 3rd party events and NWSL club events as needed