Who We Are
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
Authentic Live leverages Authentic’s portfolio of world-renowned IP, such as Sports Illustrated, Elvis Presley, Muhammad Ali, Shaquille O’Neal, David Beckham, Reebok, Champion, Frye, Lucky Brand, and more, to build premium experiential platforms at the intersection of sports, entertainment, lifestyle, and culture.
As the Business Development Coordinator, you will support the expansion of this experiential portfolio across both U.S. and international markets. Reporting to the VP, Global Business Development, you will help identify whitespace opportunities with sports leagues, cultural events, music and hospitality partners, and brands actively investing in live experiences. You will support prospecting, market mapping, legal processing, and proposal development, helping turn IP into scalable live experiences for partners, sponsors, and talent.
What you’ll be working on
- Opportunity Scouting (U.S. & Global):Help identify emerging opportunities where Authentic-owned IP, such as Sports Illustrated, Muhammad Ali, Shaquille O’Neal, David Beckham, Champion, Juicy Couture, Frye, and Lucky Brand, can come to life through experience-led concepts across key sports, cultural, and hospitality moments.
- Business Development Research:Assist in researching sports leagues, cultural events, music and hospitality venues, agencies, and brands that are actively investing in experiential strategies, helping inform new business outreach, revenue potential, and partnership mapping.
- Experience Concept Support:Through research and administrative support, assist with the development of early-stage experience concepts that leverage Authentic’s IP, paired with audience, territory, talent, or cultural relevance, and help shape how these ideas can become pitchable opportunities.
- Category & Territory Mapping:Help build simple briefs that outline market dynamics, cultural trends, league calendars, brand presence, and where we see whitespace for partnership or revenue-based opportunity.
- Proposal & Revenue Support Materials:Assist in preparing pitch decks, case studies, opportunity snapshots, capability one-pagers, and pricing frameworks, assembling materials that will help articulate value for new partnership and revenue-generating opportunities.
- Sales & Partner Coordination:Maintain trackers for conversations, follow-ups, and next steps with potential partners, helping keep deal flow organized while building visibility on revenue progress, timing, and active priorities.
- Legal Support & Processing:
– Help route NDAs, event agreements, and term sheets for review and signatures
– Track document versions, status, and internal approvals
– Maintain clean documentation so BD, legal, and finance have visibility at all stages of the process.
- Cross-Functional Alignment:Support coordination across operations, production, brand, legal, finance, and marketing to gather inputs for deck building, partner requests, budgets, approvals, timelines, and legal documentation.
- Pipeline Visibility & Reporting:Help keep business development trackers up to date, including active opportunities, next steps, partner intel, and category or territory mapping, to help leadership evaluate pipeline health and revenue potential.
- Meeting & Partner Prep:Help prepare briefs ahead of meetings, pull relevant case studies, organize supporting visuals, and track follow-up actions—helping set the stage for strong partner-facing conversations
Must Haves:
- Bachelor’s degree in Business, Marketing, Communications, Sport/Entertainment Management, or related
- 1–3 years experience in partnerships, events, sponsorship, legal coordination, or business development support role
- Strong research, organization, and project tracking abilities
- Excellent communication skills, writing summaries, emails, notes, outreach support
- Proficiency in PowerPoint, Excel, Outlook, and basic CRM / doc management tools
- Interest in business development, legal operations, and experiential partnerships
- Ability to handle multiple workstreams and assist with prioritization under evolving deadlines
Competencies
- Curious and Culturally Aware– Shows interest in how brands, leagues, and cultural events connect with audiences through experiences.
- Organized and Detail-Focused – Keeps documents, timelines, versions, and partner materials accurate and easy to follow.
- Strong Communicator and Team Player – Works well across teams and supports senior leads with clear, proactive communication.
- Commercially Minded – Understands that experiences support revenue, visibility, and new business, and helps organize materials that reflect that.
- Dependable and Accountable – Follows through, keeps information clean and accessible, and supports deal progression in a reliable way.
- Eager to Learn and Grow – Naturally curious, asks questions, and is excited to develop skills toward business development over time.
Primary Location Salary Range:
$65,000 - 75,000
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.
If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:
https://www.authentic.com/privacy-policy