Coordinator - Communications and Engagement
The Communications Coordinator is the lead storyteller for LSU Residential Life, responsible for creating and managing student-centered digital content—primarily social media—that drives engagement, supports occupancy goals, and builds a strong sense of belonging for on-campus residents. Reporting to the Associate Director of Communications, the Communications Coordinator’s oversight includes content creation for social media, digital campaigns, digital signage, and in-person events, like orientation, Fall Fest, Move-in, and pop-up events. This role serves as the creative force and leader-teacher of a student marketing intern team that aims to build affinity for the residential experience through student engagement. The ideal candidate brings a balance of strategic thinking, creative execution, and student-centered energy to showcase the on-campus living experience at LSU.
GENERAL RESPONSIBILITIES FOR THIS POSITION INCLUDE:
Strategic storytelling & content creation for multiple accounts
Develop and execute student-focused communications and engagement opportunities to promote the on-campus experience and make campus feel like home
Supervise 15 Communication Student Interns
SUPERVISE POSITION(S):
15 Communication Student Interns
OPPORTUNITIES FOR LEADERSHIP:
Shape the long-term social media and digital storytelling vision for Residential Life
Building a content-sharing culture with Residential Life & Education staff to better tell the resident experience story is a unique opportunity for the Communications Coordinator. There is an ability to define and evolve how the residential experience story is told across digital platforms in a way that resonates with students and other stakeholders through providing creative direction and feedback to the team of approximately 15 student communication interns to increase current student engagement.
Build systems and processes that empower staff and students to contribute high-quality content
Working closely with both departmental colleagues and university constituents, the Communications Coordinator will serve as a hands-on contributing member of the Residential Life team, identifying and recommending opportunities for improved communications, content, and timelines for successful campaigns in order to build systems and processes for content creation.
Advance students feeling like LSU is home
Through creative storytelling and content creation, there is an ability to show students they belong at LSU and that their residential experience matters. The Communication Coordinator has the opportunity connect communication strategy to student success, retention, and community-building goals through authentic storytelling
ATTRIBUTES OF THE SUCCESSFUL CANDIDATE:
A deep commitment to centering students, consistently approaching communication decisions through the lens of how students engage with, understand, and feel connected to LSU and their residential community.
Collaborative team player who thrives in a fast-paced environment and can manage multiple projects and deadlines.
Committed to innovation, creativity, and outside-the-box thinking while being dedicated to high-quality work, professionalism, and results with minimal guidance.
Engaging public speaker who can clearly convey information to large groups and individuals while making people feel like they belong at LSU.
RESPONSIBILITIES:
Social Media & Digital Communication (60%)
Develop and manage content strategy through graphic design, video production, photo shoots, persona communications, and copy writing for digital, web, and social media that supports departmental and university strategic messaging and themes for all unique audiences, including, but not limited to, residents, prospective students, parents, and alumni. Develop and manage content strategy through graphic design, video production, photo shoots, persona communications, and copy writing for digital, web, and social media that supports departmental and university strategic messaging and themes for all unique audiences, including, but not limited to, residents, prospective students to meet occupancy and engagement goals. Track engagement metrics and refine digital strategy to maximize student reach and interaction and meet performance goals. Update and maintain website content and digital signage to keep materials timely and relevant.
Write and send targeted mailers that promote campus apartment leasing, off-campus apartment leasing resources, and key messages. Update and maintain website content and digital signage to keep materials timely
and relevant. Track engagement metrics and refine digital strategy to maximize student reach and interaction.
Branding & Departmental Support (20%)
Provide quality control and brand alignment over content and materials across the department. Work collaboratively with the Division of Marketing and Communications Office and adhere to university branding standards. Educate new team members on brand standards and maintain digital brand toolkits.
Maintain, update and order promotional inventories and manage branded materials (giveaways, signage, swag, printed collateral).
Manage and respond to inquiries through shared accounts (e.g. reslifecomm@lsu.edu; housing@lsu.edu).
Public Speaking & Events (15%)
Coordinate with internal staff and external partners on the department’s participation and representation at large-scale student events (e.g. Welcome Week, Orientation, Fall Fest, Enrollment events), smaller-scale campus events (living expo, safety days, family weekend, pop-ups), and on- and off-campus recruitment events. Present departmental information at orientation sessions.
Administrative (5%)
Meet with the associate director on a regular basis. Chair or participate as the communication representative on various departmental and divisional committees. Serve as departmental representative to Campus Communicators and Division of Student Affairs work groups. Coordinate departmental projects as requested. Support broad division/institution efforts including at least 40 hours per year spent helping divisional initiatives such as Move-In Day, Welcome Week, Family Weekend, Career Expo, Disability Services Finals Testing, other special projects etc. Other duties as assigned.
MINIMUM QUALIFICATIONS:
Bachelor’s degree in public relations, marketing, communications, digital communications, or a related field.
LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.
Related communications experience
DESIRED QUALIFICATIONS:
Experience managing multiple social media accounts or campaigns simultaneously
Comfort using analytics to inform content strategy and improve engagement
Experience supervising or mentoring students or early-career staff
Experience with tools such as Adobe Creative Suite, Canva, or comparable design platforms; basic video editing for short-form social media content.
ABOUT THE DIVISION OF STUDENT AFFAIRS PRIORITIES:
Three priorities guide our work in the Division of Student Affairs. Foremost, we maintain a commitment to quality which is rooted in the belief that LSU students deserve our best effort. Every interaction we have with students should communicate care, relevance, polish, and attention to detail. We work to ensure every space, place, and staff-to-student interaction communicates a sense of home to students. Finally, we design programs, services, events, and experiences with everyone in mind.
APPLICATIONS:
Applications will be accepted online on the LSU Careers website. The search committee will begin reviewing applications immediately and continue to accept applications and nominations until the position is filled. However, in order to assure the fullest consideration, candidates are encouraged to have complete applications submitted by 05/08/2026. Requested application materials include a letter of interest; resume; and the names, telephone numbers, and e-mail addresses of at least three professional references. It is preferred that one of the professional references be your most recent supervisor. Salary will be competitive and commensurate with qualifications. An offer of employment is contingent on a satisfactory pre-employment background check.
SPECIAL REQUIREMENTS/EXPECTATIONS:
This is a full-time academic professional position that requires evening and weekend hours for special events, including set-up and break-down of table displays, tents, etc.
As with all LSU employees, due to this position title and/or responsibilities, this position has an obligation to assist students in the acquisition of necessary services. Should a student appear in need of or seek assistance with issues of an emotional, behavioral, or mental health related matter they should be referred to the proper service within the Student Health Center. In situations where the student creates an impression that they are a danger to themselves or others, the advisor should immediately contact the Care Team, the Dean of Students or the appropriate law enforcement agency. The employee outside of those rights contained within FERPA should create no impression of client or patient confidentiality.
Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.
Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!
Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.
All candidates must have valid U.S. work authorization at the time of hire and maintain that valid work authorization throughout employment. Changes in laws, regulations, or government policies may impact the university’s ability to employ individuals in certain positions.
For questions or concerns related to updating your application with attachments (e.g., resumes, RS:17 documents), date of birth, or reactivating applications, please contact the LSU Human Resources Management Office at 225-578-8200 or email HR@lsu.edu. For questions or concerns regarding the status of your application or salary ranges, please contact the department using the information provided in the Special Instructions section of this job posting.