Content Strategy & AI Enablement Managing Director

The Managing Director, Content Strategy and AI Enablement leads the firm’s enterprise content and thought leadership strategy while helping shape how artificial intelligence transforms marketing and communications. 

Reporting to the Chief Marketing Officer and serving on the Marketing Leadership Team, this leader will oversee the development of compelling, insight-driven content that strengthens RSM’s position as a trusted advisor to the middle market. They will guide the firm’s editorial strategy across thought leadership, executive perspectives, multimedia content, and social channels while ensuring alignment with brand, industry priorities, and growth objectives. 

In addition to leading the firm’s content strategy, this role will partner across marketing, communications, digital experience and research teams to develop and implement an AI enablement strategy. This includes identifying opportunities to responsibly apply generative AI and emerging technologies to enhance marketing effectiveness, accelerate content creation, and unlock new capabilities across the function. 

This role combines editorial leadership, strategic storytelling and innovation, helping position RSM as a leading voice on the issues that matter most to clients while advancing modern, AI-enabled marketing practices. 

Essential Duties:

Enterprise content and editorial strategy 

• Lead the firm’s enterprise content and thought leadership strategy, ensuring RSM’s insights are distinctive, relevant, and aligned to business priorities. 

• Oversee the development of high-impact thought leadership, including research reports, executive perspectives, client insights, and industry commentary. 

• Establish editorial standards, content frameworks, and storytelling approaches that elevate the firm’s voice in the marketplace. 

• Oversee the development of high-quality client stories and case studies that translate complex engagements into compelling narratives that resonate with clients, prospects, and industry audiences. 

• Guide the creation of multimedia content, including social content, video, and podcasts, ensuring consistent messaging and narrative across channels. 

• Partner with industry and lines of business marketing leaders and subject matter experts to translate complex topics into clear, compelling insights for clients and prospects. 

Content activation and collaboration 

• Lead and mentor the existing content team, setting clear priorities and fostering a culture of creativity, excellence, and collaboration. 

• Work closely with the Digital Experience team to optimize content performance across digital channels, including SEO, paid media, and website experiences. 

• Partner with the Research and Insights team to translate proprietary research and economic insights into differentiated thought leadership. 

• Collaborate with campaign, industry, and growth marketing teams to ensure content supports demand generation and client engagement efforts. 

AI strategy and enablement 

• Help define and implement an AI strategy across Marketing and Communications, starting with content and expanding across the broader function. 

• Identify opportunities to leverage generative AI and emerging technologies to accelerate content development, improve marketing productivity, and enhance audience engagement. 
• Establish best practices, governance, and responsible use guidelines for AI in marketing and communications. 
• Partner with digital, data, and technology teams to evaluate and implement AI-enabled tools that support marketing effectiveness and innovation. 
• Serve as a champion for AI-enabled ways of working, helping the marketing organization adopt modern tools and capabilities. 

Leadership and collaboration 

• Serve as a member of the Marketing Leadership Team, helping shape the strategic direction of the marketing and communications function. 

• Collaborate closely with leaders across marketing, communications, digital experience, research, and industry teams to align content strategy with business priorities. 

• Act as a trusted advisor to senior leaders and subject matter experts, helping translate complex ideas into impactful narratives that resonate with clients. 

MINIMUM QUALIFICATIONS:

EDUCATION/CERTIFICATIONS 

• Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field required; advanced degree (MBA, Master’s in Communications, Journalism, or related discipline) preferred.  

TECHNICAL/SOFT SKILLS 

• Strong editorial judgment with the ability to translate complex topics into compelling narratives. 

• Familiarity with generative AI tools and emerging technologies and their application in marketing and communications. 

• Exceptional communication and collaboration skills, including the ability to influence senior stakeholders.  

EXPERIENCE 

• 12–15+ years of experience in content strategy, thought leadership, or editorial leadership within professional services, consulting, financial services, or a related industry. 

• Proven ability to develop high-impact thought leadership programs that strengthen brand reputation and market authority. 

• Experience working cross-functionally with digital, research, and marketing teams to deliver integrated campaigns and content strategies.  

LEADERSHIP SKILLS 

• Experience leading and developing high-performing content teams. 

• Ability to influence senior stakeholders.