TruGreen accepts applications on an ongoing basis.
Responsible for the creation and execution of high-quality content across multiple channels. Primary focus is digital content formats including website, blogs, videos, infographics, landing pages, and more. Ensures content is engaging, on-brand, and aligned with business objectives, promoting brand awareness, fostering engagement, and generating leads.
Responsibilities
Working closely with the Senior Manager, Content Marketing and the Content/SEO team to plan, develop and execute content strategies aligned with marketing and business goals.
Producing high-quality content across multiple formats including website, blogs, videos, infographics, email content, ad copy, social content, landing pages, and more.
Collaborating with graphic designers, writers, developers, UX designers, videographers, and external vendors to aid in the creation of impactful digital assets and multimedia content.
Writing persuasive copy that resonates with our audience, with a primary focus on promoting brand awareness, fostering engagement, and generating leads.
Developing content variations to support A/B testing and refining headlines, CTA messaging, and web copy to improve engagement and conversion performance.
Tailoring messaging and tone to align with the unique goals of different marketing channels and understanding the audience intent and behavior across each.
Editing content, addressing spelling, grammar, and punctuation, and maintaining consistent style, brand voice, tone, and messaging across all outputs.
Managing content calendars and deadlines to ensure timely delivery of content.
Creating and optimizing content for search engines (SEO) to boost search rankings and performance.
Conducting research on relevant topics to verify credibility of content.
Partnering with subject matter experts and routing content for approval with internal stakeholders.
Staying up to date on digital marketing best practices, emerging trends, and new tools or technologies relevant to content creation and distribution.
Competencies
Customer Focus – Building strong customer relationships and delivering customer-centric solutions.
Drives Results – Consistently achieving results, even under tough circumstances.
Horizontal Alignment – Building partnerships and working collaboratively with others to meet shared objectives.
Education and Experience Requirements
Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
Demonstrated experience (3+ years) of content writing and copywriting, supported by a portfolio of work.
Knowledge, Skills, and Abilities
Creative individual with exceptional writing, editing, and storytelling skills.
Meticulous attention to detail across multiple channels and formats.
Knowledge of basic HTML.
Familiarity with CMS platforms.
Familiarity with SEO best practices and analytics tools.
Excellent organization skills, with the ability to manage multiple projects and deadlines while maintaining high-quality content standards.
Excellent communication and collaboration skills.
Physical Demands & Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to:
Sit, stand, and walk
Use hands and arms to handle, feel, or reach
Speak and hear
Use close vision abilities
Occasionally required to:
Lift or move up to 25 lbs.
Stoop, kneel, crouch, or crawl
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Noise level:
Low to moderate
Adverse Conditions:
Minimal
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities.
To learn more copy and paste this URL into your browser: www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf
TruGreen performs pre-employment testing.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
By providing my cell phone number, I agree that TruGreen may call or text/SMS message me on that number using an automated telephone dialing system or prerecorded or artificial voice to discuss possible employment opportunities, my account, including current and possible future services, customer service and billing. I understand that providing my cell phone number is not required to inquire about or apply for employment or purchase services, and that I may revoke this permission at any time.
Ability to speak, read and write fluently in English is required.
You MUST BE physically located in the United States while performing this job.
TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.
This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee’s pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO | TruGreen (trugreenjobs.com).
California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references.
Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
TruGreen performs pre-employment testing.
To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer