Content Marketing Strategist

Position Description:

The Content Marketing Strategist role sits at the intersection of content strategy, management, and AI automation – building the workflows, templates, and tools that allow our team to create and manage high-quality, on-brand content efficiently across channels. This role leads the development of customer stories and creates compelling content that fuels marketing campaigns and top-of-funnel growth. 

You’ll lead the development of customer-focused content, content that supports integrated marketing campaigns, and partner cross-functionally to keep our content resources on servicetrade.com fresh, accurate, and high-impact. Your content will be used in ABM programs, marketing campaigns, digital advertising, sales outreach, and to share our company’s continuous thread of good news on our owned web properties, social media, and third-party outlets.

In a world of AI, we believe that the future of content strategy resembles that of an engineer – someone who orchestrates, manages, and optimizes both our content strategy and the use of AI to power ServiceTrade’s content creation and storytelling at scale. 

Key Responsibilities and Activities:

Content Strategy, Systems, and Workflow Engineering

• Lead and evolve the company’s content strategy across the full funnel, aligning brand narrative, demand generation priorities, and product positioning to drive audience growth and pipeline impact
• Lead and evolve the content systems and workflows that power ServiceTrade’s marketing content
• Design scalable content pipelines that break content creation into repeatable, modular steps supported by automation and AI
• Build and maintain content templates, prompt libraries, and structured workflows for campaigns, customer stories, and marketing programs
• Maintain the content roadmap, editorial infrastructure, and organization-wide libraries that supports campaign priorities and strategic initiatives
• Establish governance standards, workflows, and quality benchmarks to ensure outputs remain accurate and on-brand
• Continuously optimize workflows, templates, and automation to improve speed, scale, and effectiveness

Customer Story Systems and Thoughtful Storytelling

• Design scalable frameworks for capturing, structuring, and repurposing customer stories across channels
• Partner with Customer Success, Sales, and Product to identify strong customer story opportunities aligned with business priorities
• Build templates and processes that turn interviews, case studies, and testimonials into multi-format content assets
• Enable teams to efficiently transform customer insights into blogs, social posts, campaign assets, and sales materials

Campaign and Top-of-Funnel Content Systems

• Build the systems that enable campaign content to be created, adapted, and distributed efficiently across channels
• Translate campaign objectives into scalable content frameworks that support blogs, guides, video, social, and digital assets
• Support distribution and engagement across always-on owned channels (servicetrade.com, blog, YouTube, and social platforms)
• Collaborate with Demand Generation and Brand teams to ensure content systems align with campaign goals and messaging
• Identify opportunities to improve content velocity and scale through automation and structured workflows
• Design workflows that allow marketing teams to repurpose and distribute campaign content across owned channels
• Collaborate with Marketing Operations to define KPIs and measurement frameworks for content effectiveness and regularly report on impact

Brand and Product Content Governance

• Maintain systems that ensure brand voice, tone, and messaging remain consistent across all generated content
• Partner with Product Marketing to ensure product messaging is embedded into content frameworks and templates
• Develop guardrails and review processes that maintain clarity, accuracy, and brand alignment
• Serve as a steward of the company’s content architecture and narrative consistency

Web and Content Infrastructure

• Design systems that support scalable content publishing and updates on servicetrade.com and other owned platforms
• Maintain structured content models that support reuse, AEO/SEO performance, and discoverability
• Collaborate with Web, AEO/SEO, and Design partners to improve content performance and user experience
• Ensure content systems support consistent storytelling across web, social, and campaign channels
• Help shape the content experience and discoverability strategy across web and organic channels

Knowledge and Skills:

Required

• 5+ years of experience in content marketing, content strategy, or a related B2B marketing role
• Demonstrated ability to develop compelling customer stories, case studies, and narrative-driven marketing content
• Strong writing and editing skills with the ability to communicate complex ideas clearly and simply
• Experience supporting integrated marketing campaigns with content across multiple formats and channels (blog, web, social, guides, video, sales enablement)
• Experience designing and managing editorial calendars, content roadmaps, or structured content libraries
• Experience using AI tools to support research, drafting, editing, and content optimization
• Ability to design repeatable content workflows, templates, and frameworks that improve content efficiency and scalability
• Strong collaboration skills and experience working cross-functionally with demand generation, product marketing, customer success, sales, and marketing operations
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
• Experience analyzing content performance and using data to improve content effectiveness and audience engagement

Preferred

• Experience in B2B SaaS, field service software, or technology marketing
• Experience designing AI-assisted content workflows, prompt libraries, or automated content pipelines
• Familiarity with SEO/AEO best practices and content discoverability strategies
• Experience working with CMS platforms and structured web content systems
• Experience using marketing automation, analytics, or content performance tools
• Experience translating long-form content or customer insights into multi-channel campaign assets
• Comfort experimenting with new tools and approaches to improve marketing content speed, scale, and impact

A few things you want to know:

What does ServiceTrade do?

Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work during a persistent skilled labor shortage by improving service and project operations, helping technicians be more productive and do their best work, selling more service and inspection agreements, and growing customer loyalty. Over 10% of the commercial or industrial buildings in the United States are serviced by contractors using ServiceTrade to manage 13 million equipment assets and invoice more than $7.5 billion of service-related commerce. 

Ok, so why should I care about that?

Our customers are smart, hard-working people who we enjoy serving. We help them grow their business to earn more revenue, employ more blue-collar workers, and become more valuable to their customers. It’s why we get excited about serving a market that you might never have thought about before.

What kind of working environment do you have?

We’ve transitioned from a start-up to a scale-up -- that means we still have the spirit and energy of a start-up and are adding new people who will help us expand our business faster and run our business smarter. We have big ambitions and every employee understands our goals and what their role is in achieving them. Read about our company culture on our About Us page. 

What kind of benefits do you offer?

• Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions Dental and Vision through Unum
• Flexible Spending Account and Dependant Care Account 
• Company-paid Life insurance, STD and LTD 
• Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance 
• 401(k) with up to 3% employer match and NO vesting period
• Flexible PTO policy
• 10 company holidays
• Parental Leave 
• Paid Time Off for Volunteering 
• Employee Reimbursement Program to use for well-being, technology and/or professional development 

#LI-Remote

EEO Statement:
ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

ServiceTrade is not registered to hire in all 50 states. You must reside in one of the states listed to be considered.
(AL, AR, AZ, CA, CO, CT, DE, FL, GA, IL, IN, KY, MD, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, VT, WA)

Please Be Aware of Recruiting Scams

To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com, through corporate emails utilizing our domain name of @servicetrade.com, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.