Content & Brand Manager

Role: Content & Brand Manager

Base Salary: $80,000 - $90,000 USD

Description: Are you driven by creativity, curiosity, and a desire to build something meaningful? Do you have strong instincts for storytelling and a hunger to experiment with how brands show up in the world?

We’re looking for a Content & Brand Manager to help shape how Blackthorn shows up through content across our owned channels. This role focuses on bringing our brand to life through storytelling, creativity, and thoughtful execution of content.

Reporting to the Director of Marketing, you’ll partner closely and collaborate across teams to translate campaign priorities, product value, and customer insights into content that feels human, confident, and differentiated, driving awareness and demand for Blackthorn’s products.  This is a hands-on role with meaningful ownership and autonomy.

What you'll do:

Brand Expression & Storytelling

• Help define how the Blackthorn brand shows up through content across owned channels
• Translate company strategy, product value, and customer insight into clear, compelling narratives
• Apply and evolve brand voice and tone through real-world content
• Bring forward creative ideas, content series, and new formats — and test what resonates

Social Media

• Own day-to-day content strategy and creation for LinkedIn and YouTube, with opportunities to expand into additional platforms over time
• Create platform-native content, including short-form video, visuals, and storytelling posts
• Develop a recognizable and consistent brand presence across social channels
• Experiment with tone, format, and narrative
• Monitor engagement and performance, using insights to refine content direction
• Consult on executive social media strategy

Webinars & Video Content

• Plan and execute webinars in partnership with the Director of Marketing and campaign stakeholders
• Shape webinar concepts, formats, and narratives (panels, interviews, POV sessions, roundtables)
• Own promotional and post-event content to extend the impact of each webinar
• Build repeatable webinar series over time

Blog & Long-Form Content

• Lead blog content creation from an editorial point of view, balancing SEO-driven topics with original thinking and storytelling
• Write, edit, and publish high-quality blog content and long-form gated content
• Collaborate with internal subject-matter experts to surface insights and stories
• Partner with web and development resources on technical SEO and AEO opportunities and implementation

Email Newsletters

• Own editorial direction and writing for recurring newsletters
• Treat newsletters as an ongoing editorial product and brand touchpoint
• Experiment with format, tone, and cadence to deepen audience engagement

Creative Experimentation & Learning

• Develop hypotheses around content formats, narratives, and channels
• Launch experiments with clear goals and success metrics
• Analyze results and turn insights into actionable recommendations
• Help evolve content direction based on real-world performance

What we look for:

• 4–6 years of experience in content marketing, brand storytelling, or a related role for B2B Saas companies
  • Event industry and/or event technology experience preferred
• Exceptional writing and editing skills, with a portfolio you’re proud of
• Experience creating content across formats (written, social, video)
• Experience using AI tools to support creative workflows
• Strong instincts for voice, tone, and what makes content feel “on brand”
• Curiosity and enthusiasm for experimentation and trying new approaches and technologies
• Ability to balance creativity with performance insights
• Strong collaboration skills and comfort working cross-functionally
• Familiarity with SEO & AEO best practices and content performance metrics
•