At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
The Consumer Marketing manager will be responsible for consumer marketing for obesity, Alzheimer, diabetes and other relevant TAs. The focus will be development and execution of customer-focused brand implementation of global and local solutions. This role will drive the success of motivating consumers to seek more information and talk to their healthcare professional about our products.
The key workstreams of this individual include:
- Leading the development and evolution of patient disease state education (DSE) campaigns across a variety of channels (e.g., Digital, Social, TV, Point of Care, live activation events).
- Design and implement the most effective and efficient Consumer media plan and create and implement a robust consumer measurement plan that includes marketing model analytics and key consumer brand tracking.
- Providing a consumer voice on the brand team in the pursuit of integrated and innovative marketing to improve consumer experience, outcomes, and brand performance.
- Consulting and influencing the creation of outstanding digital and end-user customer experiences
- Execution and implementation responsibilities include display advertising, paid search, key digital content creation and partnerships, social media and Next Generation Customer Engagement digital innovation pilots.
RESPONSIBILITIES:
Brand Strategy Development
Activation
- Provide input and help to drive and advocate for consumer experience.
- Recommend and monitor key insight(s) for brand in partnership with brand team, market research and agencies.
- Understand all customer insights and identify integration opportunities across the prioritized Moments of Truth (MOTs) that met the unmet needs of the target patient.
- Lead and/or participate in development of brand planning required elements and materials.
Message / Creative Development
- Partner with brand team and global on the creation and evolution of consumer messaging in partnership with agency of record and market research
- Provide input and review the creative brief and the creative expression of creative platform
- Actively participate in agency-led co-creation of creative platform,
Tactic Assessment / Message Management
- Monitor performance of customer tactics via performance metrics determined by brand and agency.
- Monitor messages, adjusting message / tactics, as needed.
- Develop measurement plan for tactics in area of responsibility.
- Assess major tactics and devise acceleration or course corrections as needed, to achieve / exceed planned results.
Tactic Implementation / Media Planning
- Oversee and approve partner agencies’ tactics.
- Approve all tactic briefs, estimates, and timelines and work to solve issues / roadblocks.
- Monitor competitive activity and influence response
- Identify other key opportunities for the brand
- Localization and co-creation to ensure cultural relevance of campaign materials and tactics
Operations Support
Project Implementation
- Manage partnerships with local creative agencies and operate to localize compelling, right-sized campaigns to meet brands’ business objectives
- Manage tactical communication vehicles, track schedule and coordinate with other team associates.
- Track and manage detailed budget for responsible tactics
- Manage budget roll-up to brand budget owner.
- Partner Relationship Management
- Accountable for relationship with agency / external vendor partner, day-to-day relationship with business partners.
Risk Management
- Responsible for understanding, implementing, and adhering to company policies, processes and external obligations, as applicable.
Marketing and MLR
- Ensure medical, legal and regulatory input/collaboration on consumer/patient-related tactics.
MINIMUM REQUIREMENTS:
- Bachelor’s Degree
- Five years of consumer marketing and/or OTC/medical device/vaccine marketing experience which may include: Digital marketing experience leveraging analytics
- Equivalent marketing/industry experience
- English communication
ADDITIONAL PREFERENCES:
- Demonstrated agency, peer and cross-functional leadership, influence and collaboration
- Previous experience leading or significantly participating in digital campaign development and media plan strategy and execution
- Experience leading agencies/external partner vendors
- Ability to be data-driven and think strategically and creatively
- Strong communication skills and listening skills
- Generate consumer insights from data analytics and market research
- Ability to use internal and external analysis to identify key areas of near and long-term opportunity for the brand
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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