Consumer Engagement Manager Nordics

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Job title: Consumer Engagement Manager Nordics

Locations: Sweden, Denmark, Finland, Norway

Reports to:  Consumer Engagement Lead, Northern European Hub, dotted line to Nordics Therapy Lead

Hybrid/Remote: Hybrid

At Lilly, we believe in the importance of Health Above all, we unite caring with discovery to make life better for people around the world. Our 39,000 employees work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, to deeply understand our consumers and their challenges so that we can craft meaningful experiences that help to solve real problems. 

The Consumer Engagement Manager is responsible for placing consumers at the center of our business by developing a deep understanding of their behaviours, attitudes, needs, and motivations. Through these insights, the role identifies key problems to solve, grounded in a clear understanding of the target audience and the “job to be done.” This enables the design and execution of impactful, relevant, and intuitive experiences that ultimately improve people’s lives.

Working in close partnership with brand teams and cross-functional stakeholders, the Consumer Engagement Manager will embed a strong consumer mindset across the organization and build sustainable capabilities by owning the execution. The role spans the Nordics, collaborating with the Nordics teams to deliver experiences aligned with the overall Nordic strategy, while driving consumer activation by motivating individuals to seek information and engage with healthcare professionals about prescription treatment options. In addition, the role is accountable for delivering scalable “start and stay” customer experience initiatives to support new patients throughout their journey.

Key Responsibilities:

• Work with Northern European (NE) HUB Consumer Engagement Team and local brand teams to lead the development, localization, and evolution of patient disease state education (DSE) campaigns across a variety of channels (e.g., Print, Digital, Social, TV, Point of Care, live activation events).
• Build understanding of the consumer within Nordic markets through segmentation, personas, detailed consumer journeys and clear ecosystem.   Own the planning, execution, and optimization of consumer campaigns & experiences across chosen & most relevant channels by
  • Working closely with the media agency on the plan
  • Working closely the creative agency, overseeing creative development for assigned campaigns by localising global content & building relevant local content that delivers significant amplification & impact
  • Working closely with legal and regulatory to ensure all content is compliant
  • Working closely with the B2B team to identify partnerships & opportunities for experiences to drive improvements on the consumer journey.  
  • Working closely with BI&A, but ultimately responsible for KPIs, measurement, monitoring and optimisation of consumer campaigns to ensure continuous improvement.     
  • Work with internal cross-functional teams to drive capability, clarity, communication and own the execution of the consumer campaigns e.g. (Marketing, Market research, OCE, Sales, Medical Affairs, B2B, Legal) and external partners (Agency, Vendors). 
  • Partner to create and implement a robust measurement plan that includes marketing model analytics and relevant consumer brand tracking. This will require close collaboration with the NE HUB Customer Office and local business insights and analytics teams.
  • Execute and implement display advertising, paid search, key digital content creation and partnerships, social media and implementing Accelerate Reach and Scale key capabilities and digital innovation pilots. 
  • Own and build consumer capability within the team by demonstrating processes, tools and techniques that put the consumer first. 
  • Bridge the gap between UK & Nordics consumer team by sharing best practice, learnings, experiences, tools, techniques, tests in order to build consumer alignment within the Hub.
  • Monitor external environment and adjust accordingly. 

Key skills Required:

• Passion for Consumers:  deep understanding of broad range of consumer research techniques, insight generation & using consumer research data to drive opportunities & clear action. 
• Excellent campaign planning and execution skills: with proven experience in developing, localising, launching, and scaling campaigns across the Nordic markets to deliver strong impact. Demonstrated ability to lead end-to-end campaign delivery, including briefing, production, in-market execution, and ongoing performance tracking and optimization, with clear accountability for results.  
• Cross-Functional Collaboration: The role requires a leader who can work effectively with various teams across functions to implement and embed new processes and capabilities, driving cross-functional understanding and adoption – driving towards deeper integration of the consumer voice in everything that we do, across all functional areas.
• Data-driven Decision Making: Utilize data analytics and insights to measure the performance of initiatives, identify areas for improvement, and make data-driven decisions.
• Leading edge Communication Skills: The candidate needs to effectively convey complex ideas, strategies, and expectations to diverse teams and stakeholders, ensuring alignment and understanding across the organization.

Qualifications & Experience:

• Proven experience (5+ years) in consumer marketing, with a strong track record of end-to-end execution of campaigns and initiatives, from insight generation to in-market delivery and optimization
• Demonstrated ability to translate strategy into action, with a strong delivery mindset and clear ownership of delivering measurable outcomes.
• Strong experience in driving execution through agencies (media, creative, research), including briefing, managing, and optimizing performance
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously, ensure timely delivery, and adapt in a fast-paced environment
• High proficiency in data analysis and interpretation, with the ability to monitor performance, optimize in real-time, and drive continuous improvement
• In-depth knowledge of consumer insights, data, and planning tools, with the ability to turn insights into actionable plans and in-market activities
• Strong leadership and stakeholder management skills, with the ability to drive alignment and ensure execution across cross-functional teams
• Outstanding communication and interpersonal skills, with the ability to communicate clearly, influence decisions, and drive action
• Proven resilience and experience in driving and implementing consumer engagement transformation, preferably within a healthcare setting

Additional Information:

Travel Required: 10-20%

EMBRACING DIVERSITY:

Embracing diversity is at the core of our long-held value of respect for people. It is the lens through which we understand and respond to the unique needs of the millions of individuals who depend on our medicines.

For us, embracing diversity means understanding, respecting, and valuing differences, including but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status. The greatest measure of our diversity efforts is our ability to attract and retain exceptional employees who feel comfortable in a culture that supports them being themselves.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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