Communications Senior Manager - Americas Regional Performance
Driving Regional Marketing & Communications Excellence Through Strategic Leadership and Integrated Activation
Transforming Business Impact Across the Americas Through Brand Stewardship, Stakeholder Engagement, and Regionalized Campaign Execution
Partner with the best
Baker Hughes is a global energy technology company serving customers across more than 120 countries. The Brand, Marketing & Communications (BMEC) organization drives growth by elevating brand reputation, strengthening stakeholder engagement, and enabling commercial success through integrated communications and marketing strategies. With a focus on regional relevance and global alignment, the Americas BMEC team ensures impactful execution of campaigns, messaging, and engagement initiatives that support business priorities across diverse markets.
Fuel your passion
Communications Senior Manager - Americas Regional Performance leads BMEC activities across the region, overseeing the planning, activation, localization, execution, and optimization of enterprise BMEC priorities. Acting as a strategic advisor to business and commercial leaders across priority markets, this role ensures alignment between global strategies and regional needs while driving measurable impact across the Americas.
As Communications Senior Manager - Americas Regional Performance , you will be responsible for:
Regional Leadership
• Acting as a trusted marketing and communications partner to commercial and functional leaders across the Americas.
• Working with regional stakeholders to define regional priorities while ensuring alignment with enterprise objectives.
• Collaborating with the regional performance team to establish a consistent approach to planning, performance, and measurement.
• Partnering with GAPP to align strategic messaging, support policy positions, and ensure stakeholder‑focused communications that enable business growth.
Strategy Activation & Localization
• Translating global brand, marketing, PR, and segment strategies into relevant regional plans aligned with commercial and growth priorities.
• Ensuring consistent application of global brand standards while enabling market‑specific localization to maximize relevance and impact.
• Identifying opportunities to tailor messaging, channels, and content to regional customer and stakeholder needs.
• Leading regional crisis communications—particularly those related to geopolitical developments or natural disasters affecting employees and business continuity—and supporting business crisis communications in collaboration with segment marcomms partners.
Marketing & Communications Activation
• Leading the activation and performance of integrated marketing campaigns—including commercial, technology, and solutions content—to drive a unified Baker Hughes voice across the Americas.
• Partnering with regional commercial and business leaders to align marketing priorities with growth objectives and customer needs.
• Ensuring effective activation of product launches and solutions across the region.
• Activating employee communications and engagement campaigns in collaboration with internal communications teams.
Executive Engagement & Events
• Advising on the planning and execution of customer events, industry events, and executive engagements across the Americas in collaboration with events & experiences, brand, marketing, segment teams, and regional leaders.
• Ensuring events are strategically aligned, locally relevant, and deliver measurable stakeholder and commercial value.
• Partnering closely with commercial leadership teams on high‑profile regional engagements, considering both internal and external audiences.
Performance, Measurement & Continuous Improvement
• Tracking and reporting regional KPIs across brand health, campaign performance, communications impact, and commercial contribution.
• Sharing insights, best practices, and learnings from markets across the Americas.
To be successful in this role you will:
• Hold a bachelor’s degree in marketing, communications, brand, or business.
• Bring 8–10+ years of B2B marketing and communications experience with global scope in a public company.
• Have experience in B2B, industrial, energy, or technology sectors.
• Be fluent in English and Spanish.
• Demonstrate strong strategic thinking and planning capabilities.
• Bring strong stakeholder engagement and management skills.
• Have strong project management skills with the ability to prioritize delivery outcomes against regional priorities.
• Collaborate effectively with BMEC teams and regional leaders to integrate regional priorities into global strategies and vice versa.
Work in a way that works for you
We recognize that everyone works differently and that flexibility enables people to perform at their best. While flexible work options are available, collaboration remains a core value, and we believe in the benefits of having teams co‑located in our regional offices when possible.
Working with us
Our people are at the heart of everything we do at Baker Hughes. We invest in development, well‑being, and leadership at all levels to ensure everyone can bring their authentic selves to work and thrive.
Working for you
• Contemporary work‑life balance policies and well‑being activities
• Comprehensive private medical care options
• Life insurance and disability program coverage
• Tailored financial programs
• Additional elective or voluntary benefits
You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.
This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.
The Baker Hughes internal title for this role is: Communications Senior Advisor - Customer/Marketing Comm