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Job Description
Job Title: Communications & Relationship Manager
Job Status: Full-time
Reports To: Director, Marketing
Home Location: Support Center
Rock Dental Brands, a leading innovator in the Dental Support Organization (DSO) industry has an amazing opportunity to join our marketing team as a Communications & Relationship Manager
. Our team is here to serve our clinics and create marketing strategies to grow our business. We’re eager to find team members who can work both independently and with their team to serve our clinics.
Job Summary
We are seeking a highly motivated and strategically-minded Communications & Relationship Manager to lead our external communication efforts. This unique role is the bridge between building a powerful public reputation and executing a targeted B2B outreach strategy. The primary measure of success for this role will be the direct growth in high-quality patient referrals from our network of general dentistry partners. This role also seeks opportunities to increase our Brand and clinic exposure in the community, including orchestrating local events and creating publicity. If you thrive on both high-level communications strategy and hands-on relationship-building that impacts the bottom line, this is your opportunity.
Job Duties
The core function of this role is to design, enable, and track the B2B outreach strategy for all 120+ clinics, empowering our Practice Managers to be successful in the field.
Leads Strategy & Enablement: Define, document, and champion the local physician network strategy. This includes developing the clinical and sales-focused messaging, toolkits, and collateral that Practice Managers use to build and maintain confident B2B relationships.
Performance Reporting: Create, maintain, and manage a recurring outreach program with a reporting dashboard to monitor growth and performance from each partnering channel.
Analysis & Optimization: Provide regular, data-driven reporting to the leadership team and providers. Analyze referral performance by geography, channel, and individual Practice Manager, then develop and execute on plans to improve traffic and close identified gaps.
Community & Event Strategy: Develop strategies and provide the necessary resources for clinics to engage with the local community and key stakeholders. Strategically plan and coordinate community outreach events and sponsorships to establish our clinics in the towns we serve.
Public Relations & Brand Growth: Foster relationships with local and industry media outlets. Draft and distribute communications materials to increase Brand and clinic exposure. Collaborate with the Marketing team to design and execute integrated campaigns. Ensure consistent messaging and branding across all channels used by the field team.
CRM & Email Marketing: Craft, coordinate, and execute CRM/email marketing for projects including doctor onboarding, existing patient communications, and partner updates.
Operational Support: Maintain a centralized calendar of activities across more than 120 clinics. Manage deadlines, budgets, and track key metrics associated with the referral and PR activities.
Onboarding & Integration: Support doctor onboarding and clinic integrations by providing the necessary communications and referral strategy training.
Qualifications
Bachelor’s degree
Proven experience in Public Relations, Strategic Communications, or Event Marketing (3+ years).
Demonstrable experience in B2B sales, relationship management, or clinical outreach is highly preferred. Experience working with physician/dentist offices is a major plus.
Track record of working with KPIs that directly drive revenue or patient volume.
Detail oriented and focused on quality
Highly collaborative and able to work with internal and external stakeholders
Critical thinker and problem solving skills
Great interpersonal and organizational skills
We offer an exceptional benefits package, to include:
Robust Employment Benefits
We promote a work-life balance
401(k) with match after one year
Paid Time Off
Holiday pay
Career Growth
Work Environment:
Normal office environment with the following demands. Must be able to remain in a stationary position 70% of the time, occasionally moving about inside the office to access office equipment, meetings, etc. Operates a computer 95% of the time with frequent communication with internal team members and possible external vendors. May be required at times to lift items up to 25 lbs and may be required to travel to satellite locations. Travel up to 50%
Disclaimer:
Nothing in the job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time