Communications Lead – GM Sportscar Racing

Job Description

General Motors is a leader in global sportscar racing, with Cadillac competing in the top-tier prototype class of IMSA and WEC, and Corvette representing GM in GT racing. These programs showcase GM’s commitment to performance, innovation, and brand storytelling on the world stage. As our presence grows, we’re expanding our communications team to support and amplify these efforts.

Role Overview

This role will lead communications efforts for GM’s sportscar racing programs, including Cadillac Racing in IMSA and WEC, and Corvette Racing in GT competition. The position offers a unique opportunity to shape the narrative of two iconic brands in endurance racing, manage high-profile media relations, and deliver compelling content across platforms. The candidate will be able to elevate the storytelling out of the specialist press to support each brand and our portfolio of products. Integration and amplification of our sportscar efforts across GM will be critical to success.

Key Responsibilities

Content Creation & Editorial

• Develop press releases, race reports, statements, messaging groups, driver/team quotes, and internal communications specific to Cadillac and Corvette Racing.
• Collaborate with creative and digital teams to produce engaging social media content and multimedia assets (photo, video, graphics).
• Support storytelling initiatives that highlight technical innovation, performance, team culture, and brand values.
• Provide content articles for GM News and brand news and press rooms.

Media Relations

• Serve as primary media liaison for Cadillac and Corvette Racing programs.
• Manage media requests, interviews, and press opportunities with drivers, engineers, and team leadership.
• Organize media briefings, press kits, and race weekend logistics.
• Host media visits at race events and team facilities.
• Help tell compelling stories outside of the specialist media to elevate our brand narrative.

Event & Race Weekend Support

• Provide on-site communications support at IMSA and WEC events globally.
• Coordinate hospitality communications and guest experience materials.
• Capture and distribute behind-the-scenes content for internal and external audiences.
• Liaise with series organizers and promoters to ensure alignment and maximize exposure.

Internal Communications & Integration

• Develop internal updates and content for GM stakeholders, including global teams and dealer networks.
• Ensure regular updates across key channels including internal websites and motorsport Slack channel
• Ensure messaging consistency across Cadillac, Chevrolet, and GM brand teams.

This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager. The selected candidate will be required to travel on a regular basis (25-50%) for this role. This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.