ABOUT ABBOTT
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
WORKING AT ABBOTT
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
Career development with an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
MAIN PURPOSE OF ROLE
Responsible for the marketing operation planning and execution for the whole EPD Legacy portfolio tier 2 provinces including gathering and prioritizing product and customer requirements, defining the product and portfolio vision, and working closely with sales, marketing and other support functions to ensure revenue and customer satisfaction goals are met.
MAIN RESPONSIBILITIES
• Understand customer insight and unmet needs particularly for Tier 2 provinces and ensure insights are well aligned and validated with Therapeutic Managers and field-force
• Collaborate with marketing team to ensure integration of tier 2 provinces insight into each brand strategy to collectively build customized marketing strategy and tactics for Tier 2 provinces
• Embed competitive information into marketing plans. Ensure all materials and activities are aligned with and executed in accordance with the larger, strategic plan
• Manage the execution of marketing, advertising and promotional activities of the portfolio to achieve short- and long-term business objectives; including revenue, sales, profit and market share targets in tier 2
• Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance. Identify trends and draw appropriate insight from financial data
• Keep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research, and use this information to create a compelling message for the target audience. Understand the healthcare business environment, government policies; distribution channels; and pricing strategies
• Prepare budgets, reports and forecasts in a timely manner bottom up from geographic region
• Map, segment and build strong connection with local KOLs to support commercial deployment.
• Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
• Review complaints and suggestions relating to assigned products and develop action plans to address them.
• Support Business Excellence recertification and sustain business excellence standards
• Effectively communicate with cross-functional teams, upwards and downwards
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
• Work Experience: Minimum 8 years related marketing or marketing operation experience in MNC Pharmaceutical industry, holding similar position/level around 2-3 years.
• Education: University/post-University in Medical/pharmaceutical degree & Marketing certificate
• CORE Skills Required:
Professional Skills:
• Solid knowledge in marketing principles
• Proven experience in managing brands through development and deployment of brand strategy and tactics
• Insightful and deep understanding about Tier 2 & 3 nature of market, HCP/KOLs and customized marketing model to drive commercial success
• Ability to translate to the insight from data analysis and marketing understanding
• Efficient communication and presentation skill
• Interpersonal skills and influencing skill to work, collaborate and manage internal and external stakeholders in effective way
Behavioral / Leadership
• Proficient in verbal and written communication
• A self-driven team player who possesses strong business acumen and interpersonal skills
• Possess good organization, planning, problem analysis and problem-solving skills
• Apply Abbott Capabilities Framework
Language Skill
• Good at English & Vietnamese
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.