Commercial Microenterprise Leader

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

The Commercial Microenterprise Leader leads the strategy, innovation, and full P&L performance for the Commercial business — encompassing applied HVAC systems and commercial water heating solutions for large buildings and institutions.
This leader sets the vision and drives execution to achieve growth, profitability, and operational excellence, ensuring alignment with the Air & Water Hoshin and Product & Platform Development (P&PD) strategies. This role leads Product Management and Sales directly, with dotted-line leadership of Marketing, Engineering, Operations, Customer Success, and Transformation (PMO).
As the general manager for the Commercial business, this leader will operate with a customer-first mindset, drive simplification and speed, and build a culture grounded in empowerment and accountability.

Position

Commercial Microenterprise Leader

Location

USA, Louisville, KY

How You'll Create Possibilities

Business Leadership & P&L Ownership

• Own the full P&L, including Sales, EBIT, Cash, Pricing, Share, Mix, Total Product Cost, and COQ.
• Define and execute the long-term strategy for applied HVAC and commercial water heating solutions, focusing on profitable growth and operational excellence.
• Oversee financial planning, portfolio performance, and business case development for large-scale and strategic projects.
• Manage pricing, margin, and project pipeline to optimize profitability and return on investment.

Customer-First Growth & Market Strategy

• Develop and execute strategies for key market segments including mechanical contractors, specifying engineers, developers, and large institutional customers.
• Lead the team in understanding customer needs, system performance requirements, and emerging market trends.
• Partner with Marketing and Sales to strengthen channel programs, key account management, and brand positioning.
• Build strategic relationships with design engineers, contractors, and end users to expand preference for Air & Water solutions.

Innovation & Cross-Functional Execution

• Lead NPI and product system integration initiatives to deliver differentiated, high-efficiency, and sustainable commercial HVAC and water systems.
• Partner with Engineering, Operations, and Technology to ensure product quality, system reliability, and continuous improvement.
• Drive simplification and modularity in product and system design to enhance speed-to-market and scalability.
• Collaborate with Transformation (PMO) to execute enterprise projects, productivity programs, and cost-out initiatives.

Enterprise Collaboration & Alignment

• Align business objectives with Air & Water Hoshin priorities and P&PD strategies.
• Collaborate with Residential, Light Commercial, and Appliances microenterprises to identify shared technology, platform, and supply chain opportunities.
• Engage with Sourcing and supplier partners to manage cost structure, mitigate risks, and drive innovation in components and systems.
• Partner with the Lean Enterprise and Transformation teams to embed standard processes and data-driven decision-making.
• Leadership & Culture
• Build and lead an empowered, accountable, and high-performing team that lives the Air & Water Guiding Principles:
• Customer-First Mindset – delivering innovative solutions that solve customer problems
• Simplification and Speed – cutting through complexity to drive agile execution
• Empowerment and Accountability – fostering ownership and decisive action at every level
• Foster collaboration and alignment across functions, geographies, and business segments.
• Develop future leaders through mentorship, skill development, and performance excellence.

What You'll Bring to Our Team

Basic Qualifications:

• Bachelor’s degree in Engineering, Business, or related field; or equivalent experience.
• 12+ years of leadership experience in commercial HVAC, water heating, or industrial systems businesses.
• Proven success managing full P&L responsibility for large-scale engineered or system-based product portfolios.
• Expertise in project-based sales, complex channel management, and system lifecycle economics.
• Strong technical and financial acumen; ability to translate strategy into execution.
• Exceptional cross-functional leadership and communication skills.
• Entrepreneurial, data-driven, and results-oriented leader with the ability to navigate complexity and drive performance.
• Willing and able to travel to customers, suppliers, and operations locations as needed.

Preferred Qualifications:

• MBA preferred
• Experience in system-level HVAC design, applied engineering solutions, or connected energy management technologies.
• Knowledge of mechanical contracting and specification sales models.
• Demonstrated success in leading digital or smart system product initiatives.
• Proven ability to simplify decision-making and accelerate project execution across matrixed teams.

Working Conditions:

• Typical for an office environment
• Up to 50% travel is possible.

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com