Commercial Manager Luxury

Job Description :

A Diageo Luxury Commercial Manager is a leadership role focused on driving the growth of super-premium brands by handling key customer relationships, developing commercial strategies, and leading execution in the on-trade and other luxury channels. Key responsibilities include leading all aspects of P&L for the luxury portfolipositive relationshipspartnerships with high-end retail groups, and partnering with marketing to build impactful brand activations. This role requires strong commercial competence, P&L literacy, analytical skills, and experience in luxury or high-end account management.
 

 Key Responsibilities

Commercial & Financial Performance:
Accountable for accurate demand planning of the luxury portfolio, ensuring the right targets and product mix to deliver strong business P&L results and drive market share growth for the luxury brand portfolio within the assigned area.

Customer Relationship Management:
Build and maintain senior-level relationships with owners and managers of key retail groups and on-trade accounts (bars, restaurants, etc.).

Strategy & Planning:
Develop and complete a clear and powerful commercial plan based on market knowledge and consumer insights to win market share and drive balanced growth.

Brand Activation:
Collaborate closely with the Luxury Marketing and Advocacy teams to ensure brands are embedded in culture through outstanding activations, driving availability and brand “talkability” in high-end outlets.

POS Brilliant Execution:
Work hand-in-hand with the shopper team to develop strong visibility campaigns with powerful calls to action and exhibition toolkits that build a compelling shopper journey.

Execution & Distribution:
Consistently deliver against distribution and execution targets, ensuring strong brand visibility and high standards of implementation.

Team Leadership & Collaboration:
Lead a team (where applicable) and work cross-functionally with internal teams (Marketing, Finance, Supply Chain) and external partners (distributors, agencies) to achieve shared objectives.
 

Ideal Experience and Qualifications

Commercial Experience:
Confirmed leadership experience in luxury product categories or high-end accounts, preferably within the FMCG or drinks industry.

Commercial Competence:
Strong understanding of P&L management, ROI-based decision-making, negotiation skills, and the ability to derive actionable insights from data.

Luxury Attitude:
A genuine passion for and deep understanding of the luxury market, consumer trends, and competitive landscape.

Relationship Building:
Outstanding networking, communication, and influencing skills to handle diverse collaborators and build strong, collaborative relationships both internally and externally.

Proactive Approach:
An entrepreneurial mindset with the ability to identify new commercial opportunities and a bias for action to create momentum in the market.
 

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to handle your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Bogota - IMC

Additional Locations :

Job Posting Start Date :

2025-11-26