At Ayvens, progress starts with you.
Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.
Ayvens Finland is seeking an experienced, strategic, and business‑driven Commercial Director to join our Country Management Team. In this key leadership role, you will shape the commercial direction of the company and ensure that Ayvens is perceived and chosen as the market leader among both current and prospective customers.
The Commercial Director oversees the full commercial agenda – sales, marketing, customer insight, and channel development – with the ultimate goal of delivering outstanding customer experience, strong sales performance, and sustainable business growth.
Key Objectives of the Role
Drive strategic commercial planning and execution to position Ayvens as the market leader.
Ensure a consistent, impactful brand presence by applying the Group’s brand guidelines and tone of voice across all customer touchpoints.
Leverage customer surveys and feedback to steer service development and secure top‑quality mobility solutions and customer satisfaction.
Maximize sales power by maintaining current sales channels and strengthening new product and channel opportunities.
Ensure adequate resources and continuous competence development within the sales organization.
Lead, motivate, and develop the sales force to achieve volume, efficiency, and profitability targets.
Areas of Responsibility
Commercial leadership:
Full responsibility for sales & marketing activities across all channels.
Strategic and operational development:
Customer segmentation, pricing strategy, sales plans, and customer relationship management.
Leasing customer satisfaction, competitive intelligence, service process development, IKA management, and regional cross‑selling.
Responsibility for end‑fleet management and sales volume targets.
Sales & marketing planning:
Development of leasing marketing strategies, sales promotion plans, and budgets.
Responsibility for internal and external communication plans.
Leadership and collaboration:
Member of the Finnish Senior Management Group of Axus Finland.
Actively contributes to internal and external communication in line with company values.
Responsible for the operational process development of the partnership team and the leadership development of Team Sales Managers.
Competencies – How You Lead
Lead the team in line with the country strategy and the Management Charter. Enable effective communication and encourage teamwork across departments.
Promote a culture of excellence by living our values.
Demonstrate strong business excellence: set and follow up on objectives, analyse KPIs, manage deviations, and ensure continuous improvement.
Apply lean process thinking and focus on quality and learning.
Demonstrate a global mindset by aligning with Headquarters on strategy and best practices.
Provide continuous coaching, identify key talents, and build succession plans within the commercial organization.
Adhere to all local and global company policies and procedures.
Personal Characteristics
Results‑oriented with strong analytical and structured working style
Creative and solution‑oriented
Team‑spirited, enthusiastic, and proactive
Flexible, resilient, and adaptable to change
Excellent communication skills
Hands‑on approach with reliability and initiative
Strong willingness to learn and growth mind-set
Professional Background
University degree, preferably with a focus on Commerce
Minimum 8 years of experience in a comparable role or agency environment, ideally in B2B
At least 8 years of leadership experience
Experience working in an international organization is an advantage
Experience in digital marketing and social media (including lead generation)
Strong interest in the automotive and fleet management sector
Passion for digital trends, marketing innovation, and communications
Why Ayvens?
With over 3.4 million vehicles managed across more than 42 countries, we provide full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. By leveraging our unique position to lead the way to net zero and further shape the digital transformation of the industry, we are well-positioned to meet the evolving mobility needs of our clients and provide them with the solutions they need to thrive.
At Ayvens, we believe that our success is driven by our commitment to customer satisfaction. Our team is dedicated to delivering innovative solutions and technology-enabled services that help our customers focus on their everyday business. We’re committed to sustainable mobility and have made it a core part of our strategy. In everything we do, we’re guided by the principles of authenticity, curiosity, commitment and collaboration. We aim to foster an organisation that's diverse in people and ideas, where everyone can thrive and be themselves, no matter who they are.
Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed. Follow our page for the latest updates, news, and insights.
*ALD Automotive | LeasePlan are rebranding to Ayvens across all 42 countries by 2025.